Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. In the UK the public relations market employs 99,900 people and contributes £16.7 A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Additionally, AI algorithms can help streamline the process of constructing press releases.

Financial 78

Financial System Ethics Data 78

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 81

Ethics Data Crisis Apparel 81

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

JUNE 26, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. It’s essential for reputation monitoring and crisis management. You can read my analysis of Valin's work and download his paper here. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. In the UK the public relations market employs 99,900 people and contributes £16.7 A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) Innovation and adaptability. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. How is public relations different from marketing?

Interviews 106

Interviews Publicity Technology Social Media 106

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

MAY 14, 2019

Onclusive covers all of the basics you’d expect – mention counts, share of voice and sentiment analysis provided by natural language processing (NLP). Sentiment analysis. A good marketing or sales operations team would be able to, over time, attribute sales to PR or at least give partial credit under a multi-touch attribution model.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR in High Definition

JULY 24, 2018

In terms of advancement, the AI tools on the market today are more like a toddler than an adult. Currently, the tools available give us insight but not necessarily practical analysis of said insight, and it remains up to us to ‘translate’ the data to know how best to act on it. Much like a teenager, it will need direction.

Analysis 48

Analysis Tools Data Exercises 48

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

MARCH 19, 2015

It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. It’s just marketing, not PR. Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. The book isn’t really that much about PR.

Publicity 60

Publicity Reputation Corporate Leadership 60

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic.

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. The recruitment market is tough. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. About [Company Name]: [A brief company overview, including its mission, market position, and achievements]. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization.

Social Media 98

Social Media Marketing Media Creativity 98