Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

SEPTEMBER 12, 2014

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Help Prevent A Crisis With A Social Media Risk Analysis. Listen here!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. This page is designed to help you understand how to get mentioned here.

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

FEBRUARY 2, 2023

Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. At the end of it, actually; in the analysis part. Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Want to learn how to include word-of-mouth marketing in your PR strategy? For most businesses, social media serves its highest utility as a customer service vehicle. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. The key for many will be how to authentically break in on this conversation in a relevant way. Measurement.

Media 120

Media Social Media Community Measurement 120

Doctor Spin

APRIL 5, 2023

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

How to Implement Social Media Strategies for Ecommerce in 2024 1. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Personalized Interaction — Engage with customers personally on their accounts and yours. Express Your Unique Persona.

Social Media 86

Social Media Media Mobile SEO 86

Beyond PR

AUGUST 31, 2016

How to Create and Manage an Influencer Marketing Program. The same is true for your customers. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study].

Case Study 40

Case Study Study Training Small Business 40

Mindful Marketing

JULY 15, 2015

Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot. Clients Want Measurement And Analysis. HR needs to understand and believe in the company’s branding and integrate such messages into their recruiting materials.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Prohibition

JANUARY 7, 2022

How to create a crisis management plan. Not a lot of people know how to create a crisis management plan, so here are some easy steps that will help you get started: Establish a crisis management team. It will help you to remain calm and know how to deal with any form of negative publicity at any stage of a crisis. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Yes, absolutely, and it starts with an analysis of user generated content.

Airlines 137

Airlines How To Engineering Radio 137

Journalistics

MARCH 24, 2015

How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

MARCH 15, 2022

This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Further, Truescope seems to be able to access the processing power without jacking up the cost for customers.

Tools 157

Tools Media Software Analysis 157

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Then, based on the output, you can customize your requests from there. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. You may go well over 1,000 words for data-driven reports because you include critical takeaways with an analysis of each. You get the idea.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

DECEMBER 12, 2017

Are you providing advice or analysis? Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing. Which organization or individual is the source of this news? What is the news announcement? Where is this news occurring?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Are you providing advice or analysis? Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing. Which organization or individual is the source of this news? What is the news announcement? Where is this news occurring?

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Yes, absolutely, and it starts with an analysis of user generated content.

Airlines 65

Airlines How To Engineering Data 65

Mindful Marketing

SEPTEMBER 21, 2019

Some other firms, however, have found how to step right up to that loss line without crossing it. ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.”

Company 51

Company Customer Service Analytics Ethics 51

Prohibition

DECEMBER 17, 2021

How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations. You need to know who you’re going to inform and how you’re going to choose the key message. Identify stakeholders. Post crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120