Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97.

Media Relations 149

Media Relations Media Print Software 149

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. With that said, social media sites provide opportunities for organizations to increase customer loyalty by presenting meaningful online discussions.

Social Media 105

Social Media Media Customer Service Radio 105

Flack's Revenge

DECEMBER 7, 2020

Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine. Examples in more modern day tech are all around us, but might not jump out. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Personalized Interaction — Engage with customers personally on their accounts and yours. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 7, 2020

sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. You can monitor Twitter, Facebook, YouTube and Instagram. 6) My analysis and suggestions for prospective buyers.

Tools 83

Tools Comparison Media System 83

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 3, 2019

Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”.

Data 87

Data Enterprise Survey Instagram 87

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. I appreciate your comments by email, Facebook and Twitter. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

MAY 30, 2017

Intermediate: Dedicated Customer Service and Reviews Software. These software packages find and analyze tweets, Facebook posts, Yelp reviews, and the like. They can be real timesavers, especially for small businesses that do not have personnel devoted entirely to customer service.

Software 45

Software Customer Service Google Small Business 45

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JUNE 30, 2015

S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities?

B2B 60

B2B Analytics Google B2C 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR has a portfolio of previous works.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 7, 2022

Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. The following is an outline of what you should include in your plan: Risk analysis. The first step in many crisis management plans is a risk analysis. Post-crisis analysis. Sometimes, this can be used negatively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. This could include the rise of new social media platforms and the increasing use of social media for customer service and engagement.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. The product does a sentiment analysis a little differently from other vendors in the space too.

Tools 158

Tools Media Software Analysis 158

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. Offer exceptional and empathetic customer service. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

JANUARY 29, 2023

Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post. Additionally, highlighting how your product or service aligns with the buyer's specific business goals or pain points can also be effective.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Beyond PR

DECEMBER 12, 2017

Are you providing advice or analysis? Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter. Steven D’Adamo is a client services representative for Cision.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Are you providing advice or analysis? Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter. Steven D’Adamo is a client services representative for Cision.

Writing 79

Writing How To Infographics Pinterest 79

Journalistics

MARCH 24, 2015

Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. There are other reasons Facebook would be Strategic, but this is the main one. – I like to look at platforms in one of three categories: Strategic, Emerging or Experimental.

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. They also white label TVEyes for those customers that need broadcast monitoring. The analysis will give you typical views such as the volume-of-coverage and share-of-voice. The customer service is above and beyond as well.”

Software 138

Software Pitching System Analytics 138

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data analysis skills , starting with Excel skills and moving beyond to basic statistics for things like standard deviation, are not in the humanities/English major toolkit.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Facebook will be used more as a mass marketing tool, like a television station. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

MARCH 9, 2016

So I decided to communicate to all of my friends and followers on LinkedIn, Twitter and Facebook that my Instagram had been hacked, and the photos did not reflect my character at all. I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

So I decided to communicate to all of my friends and followers on LinkedIn, Twitter and Facebook that my Instagram had been hacked, and the photos did not reflect my character at all. I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account.

Instagram 32

Instagram Privacy Guidelines Social Media 32

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Facebook has achieved the reach.

Publicity 164

Publicity Ethics Data Community 164