Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They used this type of analysis for their launch of Jell-O products decades ago. A platform that allows for MMM functionality alongside analysis from other models will have the following features: Visibility into in-campaign insights.

Media 221

Media Measurement Analysis Television 221

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They used this type of analysis for their launch of Jell-O products decades ago. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They used this type of analysis for their launch of Jell-O products decades ago. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 132

Brand Branding Film Insurance 132

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. The follow through analysis is essential to judging the efficacy of any plan. Her mission is to help consumers stay financially savvy by helping them compare cd rates. Smart Measurement For Creative People.

Creativity 97

Creativity Measurement Print Analysis 97

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training. Speaking Engagements. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MAY 29, 2020

Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic? It’s also in the creative. Customers need a break – in price, and mood. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. When asked why, the responses were underwhelming: 38% said no formal ROI justification was required. 38% they need an easier way to measure ROI. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

MAY 11, 2022

Optimization: Depending on overall goals, a paid social strategist can provide the best type of campaign optimization for your needs— from link click campaigns that drive traffic to your website, to lead generation campaigns that connect you directly to your consumer. How do they consume their information? What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today. Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial.

Social Media 104

Social Media Marketing Media Analysis 104

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 86

Sports Television Advertising Advertising 86

Stern + Associates

MAY 23, 2023

Iyengar provides deft analysis of how we make choices in her 2010 TEDGlobal Talk that’s been viewed more than 4 million times. The reason I developed ‘Think Bigger’ is to remove the platitudes to show everyone the how behind creating the most meaningful choices which lead to creative ideas.”

How To 62

How To Creativity Exercises Tools 62

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Stephen Waddington

MAY 10, 2022

It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. The report is a damning read on a fast growing and emerging part of the creative sector. "As

Marketing 78

Marketing Government Sports Advertising 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Open Site Explorer.

SEO 211

SEO Tools Engineering Google 211

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This level of transparency and authenticity helps to build trust and loyalty among consumers, ultimately enhancing the luxury brand image.

Fashion 62

Fashion Brand Branding Case Study 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Agility PR Solutions

NOVEMBER 18, 2018

Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The world of content marketing is changing rapidly. There are new technologies and tools discovered every day.

Content Marketing 139

Content Marketing Trends Marketing Creativity 139

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. Tease the Product.

Product Launch 59

Product Launch Agency Consumer Film 59

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 87

Social Media Media Mobile SEO 87

Cision

JUNE 2, 2015

The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Response Analysis: Understand the audience’s conversations – what is the difficulty level of a content piece? Want to create standout content? Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120