Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. It’s all about context. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.

Analysis 94

Analysis Measurement Data Examples 94

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Sentiment monitoring. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

Landis PR

MAY 1, 2024

Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. The analysis may also help you Photo courtesy of Pixabay develop or refine your public relations ROI reporting.

Analysis 52

Analysis Writing How To Media 52

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? It could be for any number of reasons. You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

Analysis 72

Analysis SEO Google Communications 72

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Brand Branding Web 262

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

ImPRessions - Crenshaw Communications

MAY 25, 2023

Richardson is a Boston College professor who offers a daily analysis of U.S. Is Substack all about politics? One of the more popular Substack newsletters is Casey Newton’s Platformer , a fascinating read about the intersection of tech and media. What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 157

Analysis Social Media How To Media 157

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.

Analysis 147

Analysis Tools Software SMB 147

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. For reference, the median DR in our analysis was 74. Relevance vs Authority In our post about relevant links , we shared the below link relevancy vs link authority matrix.

Analysis 90

Analysis SEO Guidelines Google 90

Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it. And as buzzwords go, it's a concept that's very often misunderstood.

Analysis 113

Analysis 113

5W PR

JANUARY 21, 2021

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No great discovery was made without a bold guess.”. Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Some are even free.

Analysis 88

Analysis Web Google Consumer 88

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. The analysis may also help you develop or refine your public relations ROI reporting. Photo courtesy of Pexels.

Analysis 69

Analysis Writing How To Media 69

NewsWhip

NOVEMBER 22, 2023

Read more about it here. Read more about it here. Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. The best way to adapt is to learn more about what data enables communicators to do more efficiently and with greater confidence. What is the new guide intended to do for communicators? .

Measurement 183

Measurement Communications Analysis Data 183

Brand24

APRIL 20, 2019

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis!

Analysis 81

Analysis Social Media Marketing Media 81

Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 107

Analysis Social Media How To Media 107

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Media Monitoring and Analysis AI can also be used for media monitoring and analysis. As such, it can potentially help you structure more effective and efficient public relations campaigns.

Publicity 94

Publicity Ethics Analysis Data 94

Onclusive

FEBRUARY 15, 2024

And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. These insights help brands understand what’s being said about them. An important action here is to also monitor detractors (individuals speaking negatively about your brand, industry, or topic).

Trends 195

Trends Marketing Analysis Leadership 195

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Cision

SEPTEMBER 25, 2017

Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former). But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Remote PR Jobs

MAY 10, 2022

So you’re thinking about a career in PR? Whether that be a new social media platform, engagement strategy or optimization analysis, the world of PR is rarely stagnant. Good choice! PR is such a vast field with many niches that you’ll be sure to find a good fit for your skills and interests.

Analysis 130

Analysis Technology Interviews Company 130

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

AUGUST 1, 2022

The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has also become essential as brands continue to embrace digital marketing channels. The latest […].

Social Media 180

Social Media Brand Branding Media 180

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. We asked 483 communicators if they were concerned about bias across eight different sources of media.

Survey 98

Survey Communications Media Engineering 98

Onclusive

JANUARY 24, 2023

This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwashing scrutiny? You’ll have access to the full media analysis and learn how you can optimize your comms strategy and planning to succeed in a time of increased greenwashing scrutiny.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwashing scrutiny? You’ll have access to the full media analysis and learn how you can optimize your comms strategy and planning to succeed in a time of increased greenwashing scrutiny.

Analysis 195

Analysis Media Financial Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations.

Corporate 182

Corporate Analysis Reputation Trends 182

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much? Future of the About Page.

Survey 88

Survey Storytelling Consumer Analysis 88

Stern + Associates

AUGUST 8, 2022

The good news is that organizations can do something about this looming threat by understanding the cyber threats and actors that are targeting them, prioritizing cybersecurity – including at the board level – making sure an incident response framework is in place before they are hit, and practicing good cyber-hygiene.”.

Analysis 62

Analysis Government System Policies 62

Offleash

JULY 19, 2023

If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. The post 4 Myths about AI and PR appeared first on Offleash PR. Myth: Generative AI helps PR to “cheat” the system. Myth: AI can solve any PR challenge.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Mindful Marketing

MAY 22, 2021

Scrolling through a Yahoo.com news feed recently, I saw sandwiched between a Telegraph article about Prince Harry and a MarketWatch piece on COVID-19, an interesting black and white photo of a woman playing pool along with the intriguing caption, “Pics Show A Gross Past To How We Used To Live.” Learn more about the Mindful Matrix.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Stephen Waddington

JUNE 20, 2017

To break free of echo chambers, respondents say it is most important to interact with people who challenge their beliefs and assumptions (95 percent) and learn about cultures that challenge their beliefs and assumptions (94 percent). This analysis is a wake-up call,” said Karen Strauss. Popping the filter bubble. Please sign-up here.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. This makes it easier for ChatGPT to understand the command or query.

Automotive 80

Automotive Training Customer Service Data 80