Does brand reputation even matter to Spirit Airlines?
Communications Conversations
MARCH 19, 2015
Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation. Now I was curious.
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