Airlines Branding Consumer Crisis Communications 
Burrelles Fresh Ideas
JANUARY 16, 2024
In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. Think of the brands you deal with daily.
5W PR
MARCH 13, 2019
What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
AUGUST 16, 2020
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.
Solo PR Pro
FEBRUARY 7, 2023
In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.
Burrelles Fresh Ideas
MAY 23, 2023
Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.
5W PR
AUGUST 27, 2018
Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the premier airlines in the country, Delta once ruled the friendly skies.
Prohibition
DECEMBER 17, 2021
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.
Expert insights. Personalized for you.
84 
Let's personalize your content