Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

Airlines 58

Airlines System Reputation Travel 58

ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

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Reputation Airlines Automotive Software 245

Communications Conversations

MAY 12, 2020

Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain. You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible.

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Airlines Travel Local Leadership 116

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. Even seven months later, some 30% of consumers said they would not fly on United. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

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Reputation Crisis Management Airlines Corporate 203

5W PR

MARCH 13, 2019

The PR nightmare, which occurred when United Airlines infamously broke a musicians’ guitar, remains a paragon of how reactive communication strategies can make a bad problem worse. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

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Crisis Airlines Crisis Communications Case Study 84

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. M a n y n ews outlets covering the story focused on educating consumers about how to look for hidden cameras.

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Crisis Airlines Reputation Travel 57

5W PR

AUGUST 16, 2020

While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Take an airplane crash, the stakeholders include the airline, the airport, the aviation authority, the plane’s manufacturer, airline registration bodies, the government and various technical advisors. Bottom Line.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Melissa Agnes

MARCH 14, 2015

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Contact Dave directly: dave@davecarrollmusic.com.

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Airlines Crisis Management Transportation Crisis 113

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

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Airlines Travel Consumer Creativity 120

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. One of the premier airlines in the country, Delta once ruled the friendly skies.

Company 87

Company Airlines Print Government 87

Flack's Revenge

MARCH 30, 2020

This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g., The competition likely are.

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Crisis Pitching Airlines Technology 199

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? Naturally, this slightly unsettled me.

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Crisis Communications Airlines Web 71

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Waiting even a few hours can irk consumers even more, and a swift response earns points. A simple “I’m sorry” can go a long way toward appeasing cranky consumers. Airlines are well known for offering vouchers or upgrades when complainers have legitimate gripes. Offer a genuine apology if warranted.

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Social Media Media Airlines Customer Service 159

Business Wire

MARCH 20, 2017

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions.

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Airlines Case Study Policies Financial 156

Shift Communications

NOVEMBER 20, 2017

Airlines have started using more characters. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Consumer health and fitness. Consumer technology. B2B tech companies have jumped in with both feet. Who’s the most verbose?

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B2C Airlines Pharmaceuticals B2B 103

PR for Anyone

JUNE 23, 2021

Your Airlines, your resorts or travel operators. Unfortunately, for Airlines a lot of times when you’re going they’ll reschedule you or allow you to cancel without having a fee attached to it, but they don’t necessarily refund your money. So what you first want to do is just check with who you booked with.

Travel 130

Travel Television Insurance Insurance 130

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

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Trends Airlines Social Media Crisis 108

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Martin Luther King Jr., This inspired a new wave of outrage.

Social Media 60

Social Media Airlines Media Viral 60

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney. Wearable Technology.

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Travel Technology Hotels Mobile 120

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.

Airlines 54

Airlines Reputation Customer Service Social Media 54

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. Like an upgrade for a disgruntled airline passenger or a complimentary wine for a delayed restaurant seating, authorizing a rank-and-file employee to offer perks or benefits in a jam is very simple, and very powerful.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Cision

APRIL 2, 2015

Southwest Airlines excels at creating triggers. Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. You can harness the power by cultivating it.

Airlines 120

Airlines Storytelling Local Travel 120

Presspage

MARCH 31, 2023

According to aviation rules, the airline is the point of contact for a refund when a flight is missed. They set up a compensation scheme cooperating with the Dutch Consumers' Association and MAX Ombudsman. What happens when passengers miss their flight due to queues?

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Crisis Travel Software Data 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

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Brand Branding Marketing Wireless 185

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Slate is investing in its own podcasting network, Panoply. Social Media Engagement.

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Measurement Airlines Advertising Advertising 120

Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue. Dial 1-800-HAM-ILTON.”

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Airlines Insurance Insurance Enterprise 66

The Proactive Report

JANUARY 5, 2015

Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago.

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Reputation System Airlines Employee 100

Reputation Us

FEBRUARY 3, 2016

Matt: The first step is to understand what we mean by brand and how brand works in the modern age to transform consumer understanding of the organization. We define brand as the sum of consumer thoughts and feelings about the credit union. Southwest Airlines is a great, national example. They only sell Les Schwab products.

Branding 60

Branding Brand Airlines Retail 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Just this week, United Airlines removed two young female passengers traveling on employee passes. Do know that you don’t always need a Big Idea. The reason? The story blew up, of course.

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Airlines Exercises Fashion Print 120

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Goal: Shaping consumer brand perceptions. Gary Kelly, CEO of Southwest Airlines was one of them. I expect we will see more in the months ahead as leaders repurpose content from other longer-form channels to LinkedIn (don’t scoff–it’s more common than you might think already).

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LinkedIn Case Study Airlines Employee 155

MaccaPR

SEPTEMBER 7, 2017

Brands that choose to craft their social media content with an informational voice aim to publish posts and engage with their consumers in a traditional way that focuses on amplifying the business's defining principles and characteristics. Be most appropriate for consumer brands. August 24, 2017. Target a younger, millennial audience.

Social Media 66

Social Media Branding Brand Media 66

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

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Google Digital PR Mobile SEO 259

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

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Social Media How To Insurance Insurance 233