Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing.

Training 159

Training Pitching Writing Video 159

Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 102

Report Automotive Media Local 102

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In the review process, my client was presented with two such headlines: one that I wrote and one that ChatGPT re-wrote.

Software 85

Software Media Relations Media Pitching 85

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

AUGUST 17, 2020

I’m presenting our full findings during a PRSA Case in Point on Aug. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

Media Relations 158

Media Relations Journalism Media Survey 158

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. Even in our industry. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

5W PR

MAY 4, 2022

As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 87

Strategy Brand Branding LinkedIn 87

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. When pitching, never lie. Stay genuine.

Google 71

Google SEO Tools Pitching 71

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. Understanding a client’s business is fundamental, and a good agency will know what makes it tick, setting the pace for the planning and execution. See this earlier post for tips on writing a rock-solid PR plan.

How To 136

How To Leadership B2C Agency 136

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Public Relations Sydney

JANUARY 26, 2015

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. Not all stories are obvious. Not all stories are obvious.

Pitching 40

Pitching Media Writing eBook 40

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Use that to your advantage by referencing that in your pitches.

Twitter 60

Twitter Pitching How To Media 60

Public Relations Sydney

OCTOBER 8, 2014

The release needs to present news that is new, exciting, interesting and/or relevant before a journalist will consider publishing it. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

JUNE 29, 2017

I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. Send the extra couple of pitches. What opportunities does digital present for Fenton? We shouldn’t lose the art of the pitch or an appreciation for great writing. Make the followup call.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

The Hoffman Agency

OCTOBER 11, 2022

While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. The pitch drafts, curation, personalization, updating media lists and blog drafting can take quite a bit of time, initially.

Internal 36

Internal International Agency Pitching 36

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

Meeting 78

Meeting Automotive Media YouTube 78

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. As a PR professional, you’re writing press releases and you’re behind building the brand’s messaging. If you make a mistake, people will notice and point it out.

Pitching 68

Pitching Storytelling Analytics Writing 68

The Hoffman Agency

OCTOBER 13, 2022

As I approach my three-month mark at Hoffman, I find myself reflecting on the difference between the fresh college graduate that started at the agency and the PR professional writing this today. Week 1-2: First-week jitters, meeting the teams and clients, learning the ins-and-outs of the agency, etc. Week 3: Happy pitching!

Pitching 36

Pitching Report Meeting Internal 36

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. What opportunities does digital present for PR? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Hoffman Agency

AUGUST 10, 2021

There are many similarities between PR and journalism, such as the need for communication and writing skills. With this in mind, it felt right to reach out to a Tech PR agency for insight into what they do and advice on what I could do to get into the field. This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88