Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

PR 20/20

SEPTEMBER 29, 2022

He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example. Measure, measure, measure.

B2B 61

B2B Creativity Content Marketing Measurement 61

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Create video tutorials. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

MAY 6, 2017

As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. Writing, Labels and Cohorts; Words Really Do Matter [UML]. 3) Context in measurements. Is your agency bringing strategic insights to the table?

Measurement 67

Measurement Marketing Survey Advertising 67

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Keep in mind the agency and individual awards as well.

B2B 168

B2B Video Exercises Infographics 168

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Planning, creativity and measurement lies at the heart of campaigns. Measurement and demonstrating value – 73% of respondents cited measurement and demonstrating return on investment as important. Writing is a core public relations skill.

Publicity 111

Publicity Survey Measurement Community 111

The Resolution Blog

FEBRUARY 25, 2019

Generally people are a lot more interested in videos. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound? So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. On the PR agency side, we serve many masters. When speaking or writing to promote a business, pretend you’re making a 30-second video. Take software testing as an example.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 109

Blogging Survey B2B Analysis 109

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think has contributed to your agency’s success over the years? We are sticklers for measuring all outcomes.

Storytelling 120

Storytelling Local Video Measurement 120

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. You must stay competitive, relevant and timely. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Photos count, sometimes a lot, but overall, their weight is just not comparable to video on TV news.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Cision

SEPTEMBER 21, 2016

Pepper in videos and images to pique interest. You can include informational articles, product comparisons, videos, special offers, et cetera. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today, everything is measurable and measured. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. That’s changed with the fragmentation of media as agencies have used new forms of media to engage with the public in the broadest sense. #9 Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. 1) How long does it take to write a blog post? Can you write some short ones? They do this consistently.

Study 80

Study B2B Marketing Survey 80

Cision

MAY 7, 2015

New ways to accurately measure and track PR’s value. As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. It also allows them to ‘meet’ our team before walking into our agency.

Social Media 120

Social Media Video Agency Healthcare 120

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: PR Measurement ). The media PR salary: $100,000. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. In software you’ve got to build something before anyone – customer or investor – is writing a check. >>> Can your agency bring big ideas and execute?

Pitching 86

Pitching Report Tools Software 86

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 79

Strategy Marketing Measurement B2B 79

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. PR measurement.

Software 78

Software Case Study Technology Tools 78

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Your objectives should give you real outcomes against which you can measure the success of your initiatives. Inspire along the way: .

Measurement 120

Measurement Wikipedia Analysis Strategy 120