ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement. .”

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Bad timing.

How To 149

How To Government Product Launch Internal 149

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. I think it is evolving in ways that need to be measured and have metrics that we are not used to.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. See this earlier post for tips on knowing when to bring in an agency. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. Whether it’s a new product launch, a funding announcement, or an event, we are the experts when it comes to the best outlet and editor to reach out to.

Marketing 61

Marketing Instagram Agency Product Launch 61

Shift Communications

AUGUST 17, 2018

Two key items worth revisiting include product launches and strategic partnerships. If the product was a new app, for example, additional data could include user engagement rate, session length, responses to new or upgraded features (i.e. Measure the impact of new blood. faster load times) and more. Shevaun Betzler.

Pitching 83

Pitching Product Launch Data Measurement 83

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. The post The Debrief: The Metrics Execs Want To See appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Tori Sabourin. Photo Credit.

Product Launch 60

Product Launch Report Resources Analysis 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. Would that be more or less than the PR agency you’re hiring? You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. People have different goals and different measures of success.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. Finally, and one last point that must be part of the process is measurement. If you’re going to invest in paid social, you need to tag your content in order to measure results. Does your PR agency make your job easier or harder?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement. of individuals exposed to earned media.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. For your business, maybe sensor technologies have increased your ability to collect and analyze tremendous amounts of data that has led to major product advancements.

Interviews 60

Interviews Media Training Training Trends 60

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). A large number of them are thought leaders, who channel buyers’ views and help them make an informed decision.

Marketing 40

Marketing Viral Fashion Product Launch 40

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. On the PR agency side, it’s important to set the client’s expectations. That’s not a good idea.

Pitching 189

Pitching How To Media Interviews 189

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

AUGUST 3, 2016

Identify your Metrics/What Measurement Matters. If you are not using Google Analytics as one of your baseline measurements learn how to with this post. In some cases it may be easy to identify (if event or launch date specific). You don’t want your ideas just sitting in a one person silo. Define the Timeline. Matt Trocchio.

B2B 60

B2B Interviews Strategy Product Launch 60

Prohibition

OCTOBER 7, 2022

This could be the history of the company, its values, an upcoming company event or a new product launch. Your target audience is now aware of your business, but at this point, we’re asking them to take an active, measurable interest in your product or service. Secondly, we have consideration campaigns.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 120

eBook Product Launch Software Internal 120

MaccaPR

NOVEMBER 4, 2014

But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones.

YouTube 118

YouTube Brand Branding Crisis 118