Advertising Agency Measurement Product Launch 
5W PR
JANUARY 15, 2024
This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.
Communications Conversations
APRIL 8, 2015
The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.
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MaccaPR
MARCH 12, 2019
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.
Ethical Voices
SEPTEMBER 18, 2023
Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. So, you know that whole joke about, what is the difference between PR and advertising? Do you think people can?
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? The objectives should be clear as well as measurable. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. See this earlier post for tips on knowing when to bring in an agency.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. Finally, and one last point that must be part of the process is measurement.
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