ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . .

How To 106

How To Media Radio Print 106

The Resolution Blog

AUGUST 19, 2019

We recently had the pleasure of chatting to Danny Bell , a video director and producer in the UK and US. Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with.

Film 120

Film Instagram Sports Analytics 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Have your team or agency conduct an audit of influencers that impact your industry, and determine whether relationship building with them will help you meet your goals. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. In the world of marketing, this is known as content marketing or content creation, and it includes copy, graphics, visuals and video content. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. A young guy like Logan Paul became famous for recording videos of himself doing splits around the world. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 31, 2023

A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. If you enjoyed this post, you might also like: PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ).

Marketing 66

Marketing Survey Study B2B 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. If a picture is worth a thousand words, video is worth a million. Video puts a face and personality on a story. Video comes with sound, movement, gesture, eye contact and often a conversational feel—it’s alive.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Print it out and mail it out to your ABM targets. Can your agency bring big ideas and execute? 50% say time to convert. 27% say first click. 25% say channel. 18% images.

B2B 64

B2B Report Marketing Survey 64

Cision

APRIL 5, 2016

Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Who doesn’t want an ad agency like that working for them? This is a measure of the number of people who will see your post in their NewsFeed without any paid placement.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. – print advertising. The rule is: if you can’t measure the results, eliminate it. You’re favorite marketing campaign of all time is… Levin Papantonio of Florida for their “Ring of Fire” videos. – SEO.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Waxing UnLyrical

JUNE 15, 2016

milestones with images, video posts, text posts, etc.); Using my background in writing, video production and social media, I developed a campaign that had all of the elements needed to engage the target audience. Cross link with other authors and related businesses and organizations to generate organic reach; and.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

JUNE 2, 2011

One was a framework for some video; with a partial script for the first such video based on work they had done for a previous client. This led to the video concept (all well and good), a customer relations improvement idea which we implemented and, from what I saw, the consultant pitching two entrepreneur publications.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Video performs best on Instagram. “A

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Short-form video. I’d imagine there are targeting options too. Are you kidding?

Software 129

Software Case Study Advertising Advertising 129

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 7 Measurement. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

5W PR

JULY 15, 2020

Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • There’s no reason to stress about typos that were printed on 100 physical copies of materials. Measuring Media Kit Success. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 162

Tools Media Software Analysis 162

Cision

AUGUST 26, 2015

Digital Marketing Agency. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Award winning digital campaign experts. Forbes Columnist.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think has contributed to your agency’s success over the years? We are sticklers for measuring all outcomes.

Storytelling 120

Storytelling Local Video Measurement 120

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Kanban board by FINN.

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Pictures and videos are very helpful to include, where possible and relevant, for several reasons. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

MARCH 2, 2017

How to optimize video for search? Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite).

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48