Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. In fact, he hadn’t even intended on working in PR.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

Cision

MARCH 22, 2016

How did you get your start in journalism? Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. Uninteresting subject lines made worse by very bland writing of the pitch synopsis.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? In addition, they have been trained to write pieces that gain mass appeal. Read what they are writing about and react to it. Strategy is the key word in that question.

Pitching 0

Pitching Training Media Relations Newspapers 0

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it.

Internal 147

Internal International Tools Software 147

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Cloud) and print (The Minneapolis St. Paul Business Journal). A few ideas that have worked for me recently: Subject lines are everything.

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

MARCH 1, 2016

When I get a standard answer like “the Wall Street Journal” or “The New York Times”, my follow up is “Who at those pubs do you follow?” Reporters will source and interview for the first half of the day and write for the second. It’s a simple question, really, but often it’s the question that trips folks up the most. Justin Finnegan.

How To 60

How To Media Interviews Pitching 60

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. Was The Wall Street Journal categorised as an international title or a national newspaper? If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

AUGUST 1, 2017

They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). You never know where a reporter today will be writing tomorrow, so treat everyone as if they worked for the Wall Street Journal.

Interviews 60

Interviews B2B Media Report 60

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes.

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. But for Verónica González, the challenges present greater rewards.

Healthcare 120

Healthcare Print Agency Journalism 120

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The organization switched from Cision according to the write-up. Some of these syndications, or “pick-ups” are better than others.

Software 119

Software Case Study Advertising Advertising 119

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? And then we blast it out to the news media. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Marketing Agency. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

APRIL 28, 2021

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. High Income Business Writing. The Brand Advantage Journalism Podcast. Join the digital marketing conversation.

Social Media 120

Social Media Marketing Pinterest Media 120