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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. What do you think?’

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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

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“Dear Marketing Diary,” or Why Marketers Should Keep a Journal

Shift Communications

But how many keep a journal? Many a marketer has suffered the frustration of sitting down to write a blog post…. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

Would you like to speak to them because this is in the health area and you write about health?’ Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.