Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. Investor relations platform plans to add generative AI.

Survey 144

Survey Software B2B Pitching 144

Waxing UnLyrical

OCTOBER 4, 2017

.” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Quality writing rises to the top. As a result, some releases are stuffed with jargon and confusing language and read as if written by committee.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed.

Small Business 168

Small Business SMB Local Viral 168

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JULY 17, 2018

1) Vox Optima Your business seems to do a lot of work with federal government agencies. What are the biggest challenges such agencies face in strategic communications? . For military agencies, the biggest challenge is preserving the role of ensuring the fair and free flow of accurate information to a professional and independent press.

Government 89

Government Publicity Public Affairs Agency 89

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.) In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. For Agencies and Departments. Guest Post by Ken Jacobs. And if you’re not, you should be!). And that’s wise.

Leadership 85

Leadership Training Agency Groups 85

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. Looking for a content marketing agency partner that can both. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Traffic from earned media was 56% more likely to complete a goal (i.e. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Both are designed to apply marketing lead attribution techniques to media relations. PR tech mentions.

Pitching 88

Pitching Report Software Survey 88

PR Conversations

SEPTEMBER 13, 2018

Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to connect public relations freelancers with clients and PR agencies based on data and logic. .

Survey 82

Survey Resources Agency Training 82

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 22, 2020

The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ). Media relations is ever more challenging.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 95

Media B2B Groups Conference 95

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Social Media Marketing ). Can your agency bring big ideas and execute? over the next five years.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Cision

JANUARY 20, 2016

So I did an internship at a TV station in Phoenix, Arizona with the investigative reporter at the time and was assigned as an intern to do a story on government waste, and at a very early age I actually won an Emmy for that story. So I was working on a story with an executive at Mullen Public Relations in Massachusetts.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Whether it’s between people or principles, the higher the parties involved, the greater the conflict, and the more interesting it is to media. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Whether it’s between people or principles, the higher the parties involved, the greater the conflict, and the more interesting it is to media. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Scott Public Relations

JULY 12, 2019

Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Combine your content creation strategy with your social media calendar, and set your media relations outreach to match. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Scott Public Relations

JULY 12, 2019

Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Combine your content creation strategy with your social media calendar, and set your media relations outreach to match. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45