Communications Conversations

FEBRUARY 11, 2022

Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing.

Case Study 78

Case Study Study Agency Creativity 78

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Here we’ll explore the rise of TikTok and how it now compares to Instagram.

Marketing 62

Marketing Instagram Viral Video 62

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Viral Trends Television 78

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. They give username/pass info to agencies in many instances–and then never change the passwords! You leave the agency. Clean up your admins and editors twice a year–at minimum.

Government 74

Government Social Media Viral Guidelines 74

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 60

Fashion Viral Trends Television 60

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok. Book a demo today.

Social Media 63

Social Media Video Viral Brand 63

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

Brand 60

Brand Branding B2C B2B 60

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

Prohibition

SEPTEMBER 2, 2022

They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. This is a great example of using media conversations to your advantage while actively contributing to the conversation too, and they received high engagements on Instagram! Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Insurance Insurance Media 62

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Konnect Agency

AUGUST 28, 2019

That focus, however hard to find, is necessary, especially at a PR agency. Getting into Deep Work can be difficult at first, but if a publicist in a busy Los Angeles PR agency can do it, you can, too. Incorporating Monotasking in a Multitasking World appeared first on Konnect Agency. Want to learn more about Deep Work?

Guidelines 75

Guidelines Viral Agency Conference 75

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The viral videos! If that’s a stretch, then at the very least, PR teams should have a strategy to post images on Instagram, comment and share news about viewing parties on Facebook, all in a way that’s meaningful to a brand. Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. This is not to say you should jump on every trend that goes viral. The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Observe what is trending before launching an advertising campaign .

Small Business 71

Small Business Advertising Advertising Social Media 71

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. Maintaining a healthy yet filling lifestyle.

Social Media 62

Social Media Instagram Film Viral 62

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Each selfie raises $1 towards FSHD research. Who will be next? Casey Nulph.

Healthcare 163

Healthcare Social Media Media Education 163

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Does Martin have a point? Let’s give him a half.

Social Media 60

Social Media Media Viral Twitter 60

Prohibition

MAY 10, 2023

With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.

Social Media 62

Social Media Strategy Media B2C 62

Shift Communications

SEPTEMBER 22, 2014

Think Instagram, Pinterest, Tumblr. (The So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. The post FutureM and INBOUND: The SHIFT Report appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. Make your media contacts easy to find. media@team.com ).

Company 99

Company Survey Pitching Report 99

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

Stephen Waddington

JULY 17, 2018

Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Tupi Saravia cloudy Instagram feed. She did however take it in good jest and ended up laughing about it with her followers!

Marketing 48

Marketing Social Media Instagram Advertising 48

The Hoffman Agency

APRIL 17, 2017

By Czarina Cabuyadao , Account Manager, The Hoffman Agency Singapore. I am always checking Instagram and Facebook. We want anything we post to go “viral” up to the point where we do crazy things for “hearts.” And no, it’s not what you think — it’s not that other social disease. Hashtag blessed. I’m guilty of that too.

Mobile 31

Mobile Viral Social Media Instagram 31

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! They partnered with Malaysian Instagram influencers and engaged their target audience with a contest.

Marketing 40

Marketing Viral Fashion Product Launch 40

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. It had migrated to the agency’s lifestyle marketing communications team.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Konnect Agency

FEBRUARY 10, 2021

With the continuous roll out of new creators and TikTok influencers, the question that frequently arises on client calls within our digital agency is how brands can crack the code to reach a broad audience and convert more of them into sales through the platform. In full transparency, hitting viral gold does not happen overnight.

Brand 52

Brand Branding Viral Instagram 52

Cision

OCTOBER 16, 2017

On the site right now, you can see social journalism key takeaways from that big trend, a feature about Instagram detailing the channels best practices for business and sharing you make the most of its unique qualities and benefits, and there’s features on how fake news is an increasing risk, not only for the industry, but also for clients.

Media 202

Media Storytelling Technology Data 202

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . TikTok’s users, however, don’t seem concerned. and more than 500 million active users worldwide.

B2B 310

B2B Video Creativity Social Media 310

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Steve Farnsworth (@Steveology) August 12, 2015. CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120