Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Most industry professionals recognize that PR and SEO work together. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. We even helped the client create a special product just for school celebrations that the SNEB could get behind.

Education 136

Education Leadership Agency Instagram 136

Cision

JUNE 6, 2017

When people share content, they become advocates for your ideas and products. A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% In addition, “36% are concerned about journalist safety.”. 6) CEOs think CMOs are doing just fine. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. As someone with limited counter space in my coffin-sized apartment, I can’t wait to get my hands on this product and get rid of superfluous electrics. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 117

Case Study Software Data Web 117

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute?

Study 64

Study Marketing B2B Apparel 64

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Heighten productivity? Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk. Spot on, Wikipedia. I have no intention or desire to “grow the business”.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. It means we are not educating the entrants to our industry well.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106