Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Emily Wienberg. Account Manager.

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Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available.

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Trends Publicity SEO Advertising 161

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Explore the different tweet length averages by industry with our interactive chart below. After the beta, Twitter rolled out 280-character tweets to all users.

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B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

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Measurement Data Study Advertising 147

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

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Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Are there topics that are resonating the most within the industry? Where is the white space (i.e.

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Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

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Shift Communications

AUGUST 25, 2017

For example, analyzing top-performing posts within an industry will uncover apparent trends. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Data-driven approaches are proven to provide the best results.

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Data SEO Guidelines Advertising 92

Shift Communications

DECEMBER 30, 2015

The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy. Marketing Coordinator.

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Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there…. Derek Lyons.

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Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. to be continued in Part 2).

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Data Communications Data-Driven PR Analytics 312

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

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Video Measurement Communications How To 117

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Content Types. Bylined Articles.

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Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

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Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. “How can I learn strategy? Scott Monty. EVP, Strategy. Image credit via Wikimedia Commons.

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