ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. It takes understanding of how to craft a story, to whom, when, and with what.

Publicity 36

Publicity How To Agency Pitching 36

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

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Pitching How To Media eBook 91

Konnect Agency

MARCH 15, 2021

From simply researching a writer’s beat to pivoting your entire approach, understanding the nuances of media relations will set you up for success. At its core, media relations is a form of communication: the act of exchanging information or news – something we as humans do every day. Keep it Conversational.

Media 52

Media Pitching Agency Media Relations 52

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

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Technology Publicity Software Print 123

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets.

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ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch.

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Pitching Sports Print Creativity 149

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. What role does social media play in your job?

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

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Survey Report Media B2B 103

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? How has the industry changed since you started?

Financial 120

Financial Healthcare Media Relations Technology 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. As a professional SEO agency , we love to issue client press releases, but run into the same problem you may have — not being able to come up with newsworthy topics.

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SEO How To Software Resources 42

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? I contacted an agency and had a few productive conversations, but did not hear from them for months.

Social Media 120

Social Media Reputation Crisis Media Training 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

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Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 18, 2015

Offering early interviews before a launch is a great way for your client to get their product message across and establish relationships with media while addressing any negative factors of the product. . In this case, a product that is unlike any other on the market, a unique quote, or exclusive interview with your client.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. Meltwater reviews “strategic alternatives”. Image credit: Pixabay.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Send us a note through the contact us page. Clients LOVE seeing their name(s) in the media (although they usually have an under-appreciation of what it took to get it there) – it’s that credibility that comes from being validated by an impartial third-party.

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Measurement Course Advertising Advertising 60

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. You will likely have multiple reporters from the same publication on your list, but instead of pitching all at once, offer your story or interview to a single journalist.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. You will likely have multiple reporters from the same publication on your list, but instead of pitching all at once, offer your story or interview to a single journalist.

Pitching 156

Pitching How To Media Privacy 156

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

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Report Local Media Pitching 170

The Hoffman Agency

MARCH 11, 2020

After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page. Chinese media are also more accustomed to group interviews. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. Unlike in the U.S.

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Pitching Transportation Conference Report 36

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s done an extensive survey and in-dedpth interviews. Bobby has natural instincts for PR. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. The “inverted pyramid” is how journalists report the news. You know the drill.

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How To Marketing Writing Training 100

Mindful Marketing

JANUARY 26, 2017

So much of our media relations work results in digital coverage with links to company websites that are also shared via various social platforms. Understanding the topic agenda for key journalists and how to engage them.” If you’d like more information on how to easily amp up your PR measurement game in 2017, contact us.

Measurement 25

Measurement Marketing Journalism Tools 25

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations.

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Local Course Community Interviews 94

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. A: I find that most PR people don’t know how to work with any kind of producer. Like many in the PR world , I am an unabashed podcast junkie.

Radio 168

Radio Pitching Interviews Communications 168

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

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Pitching Facebook Interviews Twitter 111

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. Many times, a journalist will come to a PR contact to ask for insight into an issue or a connection to a source.

B2B 68

B2B Pitching Policies Resources 68

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 8) Lead nurturing and touch point.

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Media B2B Groups Conference 102

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

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How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Not much has changed.

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Media Relations Media Print Newspapers 115

Scott Public Relations

JULY 14, 2020

Remember when politicians were the only ones who knew how to bridge from a controversial question to their message points? The same insights can be gained from looking at how politicians deal with (or should deal with) communication and messaging in the disinformation age. And use your allies so you don’t get “media fatigue.”.

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Healthcare Insurance Insurance Policies 52