ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

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Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation. Communicate with stakeholders .

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How To Media Report Pitching 321

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. A food PR agency’s role goes beyond simply sending out press releases.

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Agency Case Study How To Crisis 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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How To Interviews Measurement Storytelling 257

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

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How To Media Interviews Pitching 105

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. So, how can you ensure that happens? By using a media database to target reputable outlets in your industry.

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Strategy How To SEO Engineering 257

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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Skype How To Crisis Pitching 206

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

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Interviews Media Agency Conference 74

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Want more blogs like this?

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Pitching Consumer How To Education 98

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. This new mom also provides helpful tips and perspectives on how she runs her business.

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Publicity Small Business Trends Leadership 127

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. 3: Ability to work with other agency partners.

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Agency eBook Measurement Creativity 100

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

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How To Storytelling Communications Publicity 195

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. And that's ok because I know how to integrate their marketing and communications for real business value.

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How To Fashion Banking Industry 104

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. It is, after all, called Media Relations. It is, after all, called Media Relations. What’s the secret?

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How To Media Case Study Resources 100

Shift Communications

SEPTEMBER 1, 2015

Even if they don’t end up using client commentary or information from the original interview in a potential story, it helps continue the life of the relationship and familiarize the reporter with your client. Any other tips that you use to help keep media opportunity alive? Offer something new. Katie Halloran. Senior Account Manager.

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Interviews How To Journalism Report 60

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

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Film Interviews Video Digital PR 48

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview.

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B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Get on Social Media. Make the Most of Email.

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Publicity How To Television Agency 79

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect.

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Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

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Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be available.

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Resources Media Interviews Comparison 149

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. It’s our job as PR professionals, absolutely, to deliver coverage in top-tier publications, but “man with ego” isn’t a media story.

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Publicity How To Agency Pitching 36

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

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B2B Agency Energy Media Relations 232

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. First, we start with. Another great example is.

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How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. A simple way to do this is to request an interview for a corporate blog.

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B2B Blogging How To Media 60

Shift Communications

MAY 21, 2018

How to Work with your PR Team to Make the Most of News. Work with PR to understand the news value and how to position it or build a bigger story for maximum impact. PR shares details and the press release, and offers an interview. Embargoes give press time to build your news into their busy workload/story queue. Sarah Babbitt .

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How To Pitching Report Interviews 68

The Hoffman Agency

MARCH 8, 2024

Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media. He also writes the newsletter Pitches Get Stitches , which evaluates reader-submitted op-ed pitches and offers guidance on how to pitch better. Let’s be honest, this is hard.”

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Pitching Media Agency Writing 41

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. Want to improve your media relations?

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Analytics Agency Newspapers Community 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

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Mobile SEO Web Journalism 244

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

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Pitching How To Media eBook 91