Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 125

Measurement Creativity Analytics Groups 125

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 124

Measurement Communications Survey Web 124

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. It’s no more complicated than A to Z.

Agency 114

Agency Marketing Energy Financial 114

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Stephen Waddington

MAY 25, 2021

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. That group has come together several time over the past four months. Andrew Smith, Escherman James Crawford, PR Agency One Kristian Foged, Simply Thought Stella Bayles, CoverageBook Stephen Waddington, Wadds Inc.

Industry 181

Industry Financial Measurement Conference 181

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. Within several months, our marketing agency tracked two new clients directly from the group.

Social Media 96

Social Media Measurement Media Groups 96

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust. The post How Public Relations Can Build Trust in the Age of Cybersecurity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 146

Publicity Construction Data Crisis Communications 146

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics.

Leadership 111

Leadership Publicity Energy Crisis 111

Practical Law Construction

MAY 20, 2020

And what about multi-national groups of expert witness companies, who offer expertise in a variety of specialisms? Yet here, the duty extended further – to the group of defendant companies. The fiduciary obligation of loyalty is not satisfied by simply putting in place measures to preserve confidentiality and privilege.

Groups 52

Groups Company Construction Policies 52

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. In my case, it was as a PR writer of thought leadership articles.

Banking 172

Banking Leadership Government Measurement 172

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

5W PR

JANUARY 3, 2024

PR ensures effective communication with these groups to foster positive relationships. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider.

Agency 60

Agency Healthcare Trade Shows Measurement 60

5W PR

DECEMBER 19, 2023

Don’t Panic London , a creative advertising agency known for its innovative and impactful campaigns, created a list of their favourite PR stunts of all time , showcasing a variety of creative campaigns and offering inspiration and insight into what makes these stunts stand out in the public eye. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

PRSay

OCTOBER 27, 2023

According to numerous recent studies, anxiety and depression rates are surging nationwide, affecting individuals across all age groups, genders and backgrounds.

Healthcare 164

Healthcare Government Tools System 164

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this! and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Presspage

MAY 22, 2024

The Reality of Overwork and Stress The latest research from PRCA and CIPR trade groups in the UK reveals some shocking stats: 33% of industry professionals report having been diagnosed with a mental health condition, up by eight percentage points in just a year. This gap between policy and practice suggests there’s a lot to be done.

Public Affairs 78

Public Affairs Policies Employee Survey 78

5W PR

AUGUST 19, 2021

Measurements. The next step after setting an objective or a goal for a piece of PR writing is to set measurements that will identify how that piece performs once it’s published. Companies can use various metrics to measure how successful a piece is in what it was trying to achieve. Target Audience.

Writing 88

Writing Publicity How To Measurement 88

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 76

Technology Measurement Government Policies 76

The Hoyt Organization

MAY 20, 2024

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. With the right help from a PR agency, you can nonetheless position yourself as an expert in your field.

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87