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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. Which leads into the next stat about generative AI and governance. I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. Celebrating October birthdays (mine included!)

Local 36
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Audiences The stakeholders for defense tech PR are incredibly diverse, unlike many others.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

Like other solution providers in the space, Poppulo is careful to emphasize security with its AI development : “One reason enterprise organizations choose to partner with Poppulo is our proven approach to delivering on their security and governance needs,” said Poppulo CTO Abhi Anantharaman. PR tech mentions Video makers.

Analysis 151
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs. The Indonesian government is increasingly prioritizing partnerships with tech companies that go beyond simple transactions.

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Social media updates: Instagram’s AI stickers, X introduces new premium features and LinkedIn dabble with AI

Prohibition

TikTok comes under fire in the US US congress have been discussing concerns over the addictive nature of TikTok in relation to children’s safety and mental health, in addition to data privacy and misinformation concerns.