5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

Ronn Torossian

DECEMBER 29, 2015

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

Consumer 150

Consumer Fashion Blogging Company 150

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Here’s where public relations enters the fray, offering up a potent weapon to thrust e-commerce sales into the spotlight and on the trajectory of steady growth. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Audio is changing how we search for – and consume information.

Technology 170

Technology Publicity Software Pitching 170

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. What does this mean for brands and public relations?

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Video Agency Viral Nonprofit 52

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?

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Industry Fashion Travel Tourism 316

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Here’s what every business person, from marketers to CEOs, should know about public relations. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing.

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Nonprofit Crisis Management Fashion Advertising 271

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Brands use the past to resonate with consumers and evoke nostalgia. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

5W PR

JULY 26, 2023

By demonstrating a genuine commitment to the community beyond marketing campaigns, brands can build trust and loyalty among queer consumers. It challenges narrow beauty standards in the fashion and beauty industry. It also resonates with consumers who prioritize brands that align with their values.

Brand 78

Brand Branding Marketing Community 78

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. ps they follow instead of the pages and other types of public content from companies.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

5W PR

JANUARY 3, 2024

Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors. From fashion and electronics to beauty and grocery. Shoptalk Shoptalk annually unites a multitude of retail innovators, fostering collaboration to shape the future of the industry.

Retail 78

Retail Conference Trends Technology 78

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. They first need to figure out how to make payments in the new environment, how to change the model for consumer access, and how to create experiences or products for consumers. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 63

Pitching Consumer How To Meeting 63

5W PR

AUGUST 16, 2021

The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness. This is just one of the countless examples of non-gaming brands working with influencers in the gaming industry, which help influence buying decisions for those consumers.

Industry 78

Industry Marketing YouTube Exercises 78

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Setting targets.

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Print Trends Agency Brand 112

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? But, a personal proud moment for me was when I was given the task of completely branding a women’s contemporary fashion label.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Be a ‘news junkie’ – regularly monitor key publications across all clients. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

APRIL 12, 2022

As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns. Social media has the potential to grow a brand’s identity and consumer base extensively. Social media is a powerful tool for people to digest and interact with information regularly.

Advertising 62

Advertising Advertising Social Media Brand 62

Shift Communications

OCTOBER 12, 2016

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. If you are a brand who recently suffered an external communication crisis, your messaging might focus on what you’re doing to acknowledge and resolve the issue with the goal of improving public opinion. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips. Bottom line? Bottom line?

How To 104

How To Fashion Banking Industry 104

5W PR

FEBRUARY 16, 2021

Home living and fashion were two others. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Scott Kaminski , Senior Marketing Manager, Häfele America Co. . PR grows more in demand.

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Marketing Content Marketing Social Media Employee 215

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. During the panel she talked about her start in the fashion industry and the challenges she had to overcome to get where she is now. The post Three Lessons Learned at the Teen Vogue Summit appeared first on Konnect Agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. Get in touch with us today to find out how we could support you with your Public Relations.

Brand 62

Brand Branding Viral Fashion 62

5W PR

FEBRUARY 22, 2019

With consumers increasingly aware of such sensitivities, errors are no longer allowed to fly under the radar. The ads sparked the ire of millions, with many seeing the ads as a portrayal of Chinese consumers as unrefined and inexperienced when it comes to Western culture.

Marketing 76

Marketing Fashion Consumer Training 76

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74