Blogger Outreach Versus Media Relations: What Marketers Need To Know
Polaris
NOVEMBER 17, 2014
Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. They’re not all “pitchable.”.
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