Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” Together, we share resources and office space, and have become a unique firm for thought leadership services. What made you start your own firm?

Groups 104

Groups Employee Strategy Ethics 104

Stephen Waddington

NOVEMBER 15, 2018

An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Our work is not as bold, strategic or well crafted as ad agencies ," lamented the headline. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos.

Publicity 84

Publicity Sports Ethics Measurement 84

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Public relations must take a lead in offering objective facts from the best sources.

Communications 164

Communications Trends Nonprofit Radio 164

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 72

Communications Guidelines Technology Tools 72

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training?

Leadership 85

Leadership Training Agency Groups 85

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. This agency market is our home.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia.

Energy 52

Energy Groups Internal International 52

Doctor Spin

JANUARY 5, 2021

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It The function of leadership is to produce more leaders, not more followers.” — Ralph Nader. “You can’t use up creativity. .”

Print 52

Print Writing Creativity Ethics 52

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

APRIL 9, 2020

Like the kangaroo rat, public relations professionals can benefit from adaptation — in this case, by building understanding and leadership in the field of artificial intelligence. How can we best advise clients on managing their narratives around AI, and what are the big ethical questions we should be helping them ask?

Ethics 36

Ethics Leadership Technology Creativity 36

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. I caught up with some of the latest cohort of students as they complete the programme.

Mobile 142

Mobile Meeting Course LinkedIn 142

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Does your B2B PR machine bring creative ideas? That’s my takeaway from an agency view piece for AdAge called How to Not Lose Your Marketing Job to a Machine. In the creative domain, humans still dominate. I call that the frequency hop phenomenon.

Marketing 60

Marketing Creativity B2B Ethics 60

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. I caught up with some of the latest cohort of students as they complete the programme.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. Is your PR agency bring creative ideas to the table? That really isn’t far from a philosophical argument over crooked nails.

Tools 68

Tools Marketing Advertising Advertising 68

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 24, 2018

We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. Give our services a try.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. It is very important to know how to change the leadership and how to bring new elements. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52