The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

Industry 100

Industry Measurement SEO Corporate 100

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Liaising with advisers to discuss PR and social strategies. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? If you don’t want your press releases to end up in a trash folder of a reporter, you should write about major announcements such as new products or services, special events or recognitions.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

Buzzstream

APRIL 25, 2024

For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Writing and Sending Outreach Emails in BuzzStream In BuzzStream, I’ll go to the project I’ve created and choose Sequences. This is a qualitative assessment.

Brand 62

Brand Branding How To SEO 62

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Writing a post about your business or service. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

NOVEMBER 12, 2019

Apologies to all my PR brethren, this is not a classic strategy.). If you’re interested in all the detail, how I did it and how you could, too, sign up to my newsletter so you get the “how to self-publish an audiobook in 2019” post first when I write it in the next two weeks). Why is this? Doing stuff.

Financial 14

Financial Digital PR Blogging Facebook 14

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

5W PR

NOVEMBER 19, 2021

For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy. Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Contextual relevance.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement. Are you kidding? ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web. Communication.

Communications 100

Communications Training Web Analytics 100

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with).

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. If you’re interested, I can write this article for you. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media. Hack the Press. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 90

Survey How To Reddit Pitching 90

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. All write: books, blogs, essays, strategy documents, newspapers, board reports. Ages range from 40 to 60.

Google 101

Google Writing Skype Technology 101

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. These backlinks are important to digital PR and marketing for two primary reasons. Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts.

Content Marketing 78

Content Marketing Study Analysis Marketing 78