Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.” Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

Konnect Agency

NOVEMBER 16, 2022

Always End with a Clear Call to Action – whether you’re a CPG brand wanting to increase site referrals or a nonprofit organization seeking to rally attendance to your annual fundraiser, video content serves as a visual supplement to your PR agency’s written pitches and media materials. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. I was right—PR was definitely fun. Boutique PR Agency: The Pros. The team that pitches the business works on the business. What happened?

Agency 100

Agency eBook Training Media Training 100

Konnect Agency

DECEMBER 11, 2019

It seems like just yesterday I was graduating college, and now here I am about six months into my career at Konnect Agency. When I was in school, I knew I wanted to work at a Public Relations Agency in Los Angeles but never knew what it would take to get there. They will definitely appreciate you asking rather than just assuming.

Agency 52

Agency Meeting Pitching Industry 52

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

PR in High Definition

OCTOBER 28, 2021

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 62

Pitching Crisis Creativity Communications 62

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 91

Pitching How To Guidelines Agency 91

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Or offer to take a stab at first drafts of bylines, press releases, or pitches. Improve client comms – Throughout a PR agency career, no two clients will be the same. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard. Agency as convener and facilitator.

Pitching 98

Pitching Agency Print Storytelling 98

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 161

Agency Creativity Brand Branding 161

PRSay

NOVEMBER 8, 2023

But we forget how important writing is, whether it’s an email, a press release or a pitch. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. I would tell myself to start at a PR agency and spend at least three to five years there. It was my second job out of college.

Creativity 77

Creativity Writing Agency Internal 77

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. The post Jobs in Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Interns in Public Relations. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

Pitching 88

Pitching Data Government Film 88

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

PR in High Definition

SEPTEMBER 25, 2019

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 48

Pitching Crisis Creativity Communications 48

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? What do we need and expect from an agency? That depends. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 22, 2023

They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number. News is, by definition, something that defies expectations. It bought out the old investors and invested additional funding to fuel growth. Meanwhile, their largest competitor makes headlines every week.

Corporate 94

Corporate B2B Company Marketing 94

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. If not, you’ll definitely want to create that first. Timeliness is imperative.

Twitter 60

Twitter Pitching How To Media 60

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. If a brand has a cause that it believes in, then millennials would definitely support that brand. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. Lastly, I learned that there’s no “I” in team and there’s definitely no “I” in PR. I’m so thankful to have experienced what it’s like to work at an agency. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. News by definition defies expectations. Defining earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. What’s the biggest challenge in transitioning from agency to in-house?

Film 160

Film Video Community Social Media 160

The Hoffman Agency

FEBRUARY 21, 2023

(Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Agency 36

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. It’s important to have a clear definition of success at the outset. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 122

Case Study Study Company B2B 122

The Hoffman Agency

FEBRUARY 21, 2023

(Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Software 36

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. Photo of Polly Winograd Ikonen.

Healthcare 52

Healthcare Exercises Pitching Sports 52