Shift Communications

MAY 16, 2023

Definitely check him out. Credit: DALL-E The post Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Company 78

Company Technology Privacy Guidelines 78

Stuart Bruce

JULY 15, 2014

It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Shift Communications

NOVEMBER 17, 2017

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan.

eBook 104

eBook Analytics Data Software 104

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. This includes a communication plan (think old school phone chains): Who will physically communicate that an issue has occurred?

Company 60

Company Guidelines Crisis Measurement 60

Barokas

NOVEMBER 28, 2017

A lesson to take from this blog post is that when preparing your crisis communications plan, one should never blame the victim but instead acknowledge the mistakes (because no one is perfect) and offer a heartfelt apology. In other words, they turned to blaming the victim. 8 — almost 6 weeks after the initial report!

Crisis 76

Crisis Crisis Communications Corporate Employee 76

5W PR

AUGUST 29, 2018

So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. Equifax Waits Too Long.

Crisis 88

Crisis Data Consumer Agency 88

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic.

Marketing 51

Marketing Ethics Study Case Study 51

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. How to handle PR with asylum seekers. I worked my way through that and then got a job at J.

Ethics 51

Ethics Interviews Advertising Advertising 51

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. Employee communications practitioners, by their very definition, have a focused audience. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests?

Ethics 60

Ethics Tourism Real Estate Privacy 60

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Commodity news is almost by definition valueless. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. It does mention journalists.

Report 225

Report Media Advertising Advertising 225

Prohibition

AUGUST 5, 2021

It definitely made for a great month that’s for sure. BrewDog usually ticks all the boxes in our good PR books, however this month it is definitely sitting high on the bad list sadly! Nothing brings the country together like a good old game of football. It also took the world of social media by storm. Well, so they thought!

Banking 62

Banking Social Media B2C Course 62

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Landis PR

JULY 31, 2023

Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Stuart Bruce

JULY 23, 2017

And forgive me if I groan again when I read “ROI is definitively our #1 challenge:”. Interestingly agencies appear to understand this better than in-house as it’s the top ranked focus for agencies. Is it really? Or is it that you really just don’t understand?

Social Media 68

Social Media Media Customer Service Corporate 68

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

PR in High Definition

JANUARY 30, 2024

Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance. This could include approval processes for statements, timelines, at what point to involve legal, and hierarchies of responsibilities with who owns what clearly demarcated.

Handbook 62

Handbook Crisis Company Reputation 62

Melissa Agnes

MARCH 5, 2015

In the first two parts of this blog series I discussed the importance and impact of emotionally relatable story-telling as both a crisis communications strategy and a risk-management strategy. ” This definition gives me thought, as does the attack on Charlie Hebdo. It was therefore relatable.

Social Media 133

Social Media How To Media Video 133

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

Energy 52

Energy Groups Internal International 52

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR in High Definition

OCTOBER 19, 2017

Localise your campaigns: If you’re an international company, listening to what’s happening on the ground in each country and considering cultural references – whether through your own research or via your PR agency – is very important. A crisis will need to be dealt with quickly, but also on a case-by-case basis.

How To 69

How To Crisis Groups Facebook 69

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly?

Publicity 87

Publicity Banking YouTube Social Media 87

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s.

Reputation 62

Reputation Policies Leadership Company 62

PR Conversations

OCTOBER 21, 2011

Consistent with previous cases of low hazard/high outrage events, the Ottawa health department and media differed not only in their treatment of information, but also their definitions of how to define what’s in the public interest. In the most recent edition of his book Ongoing Crisis Communication , W.

Publicity 40

Publicity Conference System Privacy 40