MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 101

Interviews Publicity Technology Social Media 101

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. I was struggling to land interviews, and the few that I did get ended in rejection or radio silence. With Hoffman being close and often hiring UO alums, my professors made sure to plug the agency whenever they could.

Internal 36

Internal International Radio Sports 36

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. Miami’s Magnetism: Miami wants to be taken seriously.

Trends 78

Trends Internal International Education 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How is a PR agency engagement like the Iowa caucus? The same principle holds true in a relationship between a client and their PR agency or team. A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. Share expectations internally.

Agency 120

Agency Company Measurement Viral 120

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be available. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Shift Communications

SEPTEMBER 23, 2016

We are very metrics driven and very goal driven here in an agency because we have to prove to our clients that we are a very valuable asset to their entire organization. First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions. Being resourceful has several meanings.

Interviews 60

Interviews Resources Writing Course 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, in a world where startups come and go, a release over the wire can offer some legitimacy, as well as a historical record. It’s also smart to provide the information directly to internal employees, partners, and customers in a way that underscores key messages and arms them to share the story. It’s not an imposition!

How To 100

How To Report Pitching LinkedIn 100

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Konnect Agency

SEPTEMBER 16, 2019

It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA. If you’ve already graduated from college you probably wouldn’t want to intern anymore and that’s totally okay!

LinkedIn 75

LinkedIn Interviews Meeting Agency 75

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Victorious PR

AUGUST 18, 2022

She was among the many who came to seek Victoria’s autograph, which of course she graciously gave. She even interviewed HAUSER and Anna Netrebko at Villa Bocelli (as in Andrea Bocelli!) Victoria is also a proud member of the Rolling Stone Cultural Council and the Forbes Agency Council. just a few days ago.

Real Estate 52

Real Estate Agency YouTube Course 52

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. 1) Vox Optima Your business seems to do a lot of work with federal government agencies. What are the biggest challenges such agencies face in strategic communications? .

Government 90

Government Publicity Public Affairs Agency 90

Remote PR Jobs

SEPTEMBER 25, 2023

You can just craft your own media strategy and hire a few interns to execute it for you. You should not, for example, fire your agency just because they’ve been in business for 25 years. Go work for a collection agency. This is what your PR pitches should look like—not exactly, of course, but pretty close.

Print 100

Print Media Pitching Writing 100

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In an interview with PRWeek, the company likened it to a CRM for PR. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Welcome to the second half of 2020! Give our services a try.

Technology 123

Technology Publicity Software Print 123

Deirdre Breakenridge

APRIL 29, 2019

In the course of doing so, your audience will naturally help surface those ideas that have broader appeal and may merit broader, or more traditional coverage. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

DECEMBER 19, 2023

With every sentence Tori said, Hoffman sounded more and more like an ideal first agency to work at post-grad. This was reaffirmed through three interviews, where I met seven Hoffman employees who were all so nice and positive that I thought, What am I going to do if this doesn’t work out? Catastrophize” is my middle name.

Agency 36

Agency Creativity Writing LinkedIn 36

The Hoffman Agency

MARCH 16, 2021

By Katrina Lockhart, Intern. in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. Fortunately, The Hoffman Agency was hiring interns. I interviewed. I applied.

Internal 41

Internal International Creativity Journalism 41

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. There are a few companies that do this of course, but in my opinion not so successfully yet. You can watch the whole interview here. We have yet to see.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. In the meantime, I discuss important projects and marketing strategies with clients, conduct interviews with candidates, and so on. Yes, of course. Well, of course, they'll recognize the style within ten seconds maximum.

Writing 59

Writing Social Media Meeting Facebook 59

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London.

Corporate 120

Corporate Sports Agency Reputation 120

Prohibition

APRIL 23, 2021

It was the month that saw some major PR fails from global brands (cough we’re looking at your International Women’s Day stunt Burger King), we all watched THAT Oprah Interview, it marked an entire year of lockdown – yes, it really has only just been one year, even though it feels like 10! –

Healthcare 62

Healthcare Social Media Internal International 62

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Tokenization is an issue.

Ethics 73

Ethics Brand Branding Internal 73

Deirdre Breakenridge

DECEMBER 4, 2018

Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. As the brand or PR agency behind the media tour, you will be driving the action. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JANUARY 5, 2021

The event for the company’s public debut was held virtually, which was par for the course in 2020. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. The company gives agencies a way to manage (and pay for) clients serving as experts.

Pitching 151

Pitching YouTube Community Company 151

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. I can't imagine using email for internal comms now and being able to instant message clients really helps keep things moving.

Creativity 120

Creativity eBook Meeting Banking 120

Maxim Behar

MAY 10, 2021

He is the co-founder of Seychelles News Agency and creator of the new modern online web look of the Seychelles NATION. Mr Behar has been here for the past weeks and Seychelles NATION caught up with him for this exclusive interview. What is your opinion of how the country has developed? But the main change are the people.

Newspapers 98

Newspapers Tourism Government Journalism 98