Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. Executive Thought Leadership. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Here are three reasons why.

Agency 62

Agency Communications Crisis Communications Crisis 62

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

JANUARY 7, 2021

Mark also recognizes that to succeed, Company B’s corporate communication staff needs some focused support – from a PR firm that specializes in the automotive OEM supplier PR sector and can bring automotive experience, insight and contacts, as well as senior strategy and flawless execution. The post Can Your Company Afford a PR Agency?

Agency 96

Agency Automotive Company Mobile 96

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 95

Survey Industry Leadership Study 95

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside?

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside?

Media 221

Media Analysis Measurement Advertising 221

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”.

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Worse, they may let the news trickle out without a proper media strategy. Bad timing.

Agency 205

Agency Pitching Internal International 205

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! A good place to meet younger decision makers and social media influencers.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. PR agencies should treat ancillary relationships with any companies as potential clients.

Education 136

Education Leadership Agency Instagram 136

Bianchi Biz Blog

JUNE 1, 2023

Engage with journalists, industry influencers and media representatives to generate impactful coverage for your brand and establish new relationships that can yield future media coverage. And for ways to maximize PR and media relations value at CES2024, contact us at jbianchi@bianchipr.com.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Landis PR

NOVEMBER 29, 2021

More traditional practice areas, however, found value in a strategic public relations effort. Astute firms with a more corporate client base and practice areas realized that PR was a much more subtle approach to developing new clients. With that philosophy in hand, law firms typically are good clients for PR agencies.

Advertising 52

Advertising Advertising Leadership Reputation 52

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Communications is a function of leadership. Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO.

Technology 128

Technology Study Communications Survey 128

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. will soon name a new agency to handle public relations for its HSN brand. Retains Flatiron Communications, LLC as its.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) Over time, it became a critical leadership resource.

Blogging 78

Blogging Agency Community Local 78

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68