PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 184

Trends B2C Video Measurement 184

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. The corporate narrative and expression of it remains mission critical, perhaps more than ever. From a financial lens, make the growth (and growth potential) story bulletproof. VC firms and accelerators are warning portfolio companies of tough times to come.

Employee 88

Employee Case Study Corporate Trends 88

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

NOVEMBER 1, 2021

Agency initiatives and new roles appear daily in industry publications. Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. 9 at PRSA’s 2017 International Conference in Boston.

Financial 147

Financial Employee Leadership Training 147

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

Video 283

Video Facebook Social Media Creativity 283

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 132

Survey Ethics Leadership Financial 132

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. “I I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. PR agency: $90,000. Financial services: $116,000. VP agency: $120,000. Non-profit: $78,000.

Survey 73

Survey Corporate Comparison Financial 73

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

SEPTEMBER 23, 2016

“Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Photo credit: pop tika.

Communications 189

Communications Crisis System Healthcare 189

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Victorious PR

FEBRUARY 6, 2023

Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth. PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. What is PR? Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. As the only non-profit organization for U.S. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Investors, analysts, and the financial press are no longer the primary curators of a company’s or executive’s public image. Financial impact of CEO reputation Management. Blogs – personal, professional, corporate, etc.

Reputation 118

Reputation Google Crisis Management Engineering 118

Shift Communications

MAY 21, 2018

Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Tech giants and behemoth corporations drive a high volume of the media’s stories. Tech giants and behemoth corporations drive a high volume of the media’s stories. What does this all mean? Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field.

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 23, 2016

Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? This couldn’t be farther from the truth: owning up to and apologizing for a mistake takes courage and is a true sign of leadership. “I’m sorry.”. What makes up an effective public apology, anyway? You won’t be sorry. Alan Marcus.

Publicity 60

Publicity Crisis Consumer Financial 60

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. What has been the impact of globalization on corporate communications?

Internal 70

Internal International Interviews Trends 70

PRSay

SEPTEMBER 26, 2017

Of course, I felt loyal to my first employer, a PR and MARCOM agency. He allowed me to consult our corporate attorney, who agreed with the decision. Risky behavior financially, but true and required. I was so happy to have the opportunity to learn public relations from an amazing mentor there. This last example broke my heart.

Ethics 109

Ethics Financial Agency LinkedIn 109