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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

The Best PR & Content Marketing Conferences to Attend in 2018


The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.


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The 10 Best PR & Content Marketing Conferences to Attend in 2019


PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Many organizations work with PR and marketing agencies to secure social media success.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more. Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

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Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

As masks come off, what are the implications for PR?

PR Daily

Mark: Well, Tina, now that most of the United States is free to go unmasked, what are the implications for public relations? Tina: It will be interesting to see how companies handle the ever-changing guidelines from federal, state, and local agencies.

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Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Media relations isn’t just harder, it’s beginning to sound like a sparring match. The Intersection of Bias, Ethics and PR Stunts in Media Relations.

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3 tough challenges PR pros are face amid COVID-19 uncertainty

PR Daily

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic. A career in public relations isn’t for the faint of heart. International demonstrations against social injustice.

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off?

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. Marketers often try to keep content lighthearted and playful to earn press.

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Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

PR Daily

2 ranked women’s tennis player in the world Naomi Osaka dropped out of the French Open last week citing bouts of depression and anxiety over media interviews, several sponsors have released statements of support for Osaka’s decision and applauded her for prioritizing her mental health.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. How can marketers cope? Service Content.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

As PR and marketing pros consider how NFTs might fit within their strategies and campaigns, add bulking up donations and supporting purpose-driven initiatives to the list of ideas. Here are today’s top stories: Burger King UK apologizes for International Women’s Day tweet.

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No Fixed Address, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

PR Daily

Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program. The agency, along with SickKids Airbnb, increased donations to build a new hospital by nearly 30%.

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy.

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more. it's happened: i've finally received a marketing/PR email inviting me to listen to an upcoming clubhouse convo.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Facebook’s CEO puts spotlight on systems to remove unlawful content. Facebook CEO Mark Zuckerberg shared his written testimony ahead of today’s hearing in the House of Representatives on social media’s role in spreading misinformation and extremism.

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Evoke Kyne’s Sarah Cooper Welty on being sincere, personal in 2021

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Welty: Our agency elected to make working from home the default until June 2021, in order to ensure the safety of the team.

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Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We A new study by Current Global found that people with disabilities struggle with social media content, regardless of their disability type.

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

We’re working with partners like, an initiative of Boston Children’s Hospital, and other authoritative sources, such as government agencies and retail pharmacies, to gather vaccination location information and make it available.

Hormel buys Planters for $3.35B, Facebook working on Clubhouse clone, and Lucasfilm drops Gina Carano

PR Daily

z International even published a 2020 State of Snacking report , in which it called the behavior “already rapidly increasing” before the COVID-19 crisis. McDonald’s social media team has been touting the news with jokes about the internal decision-making process: Y’ALL WE DID IT.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

In certain countries including Canada, the United Kingdom and the Netherlands, KFC is launching a campaign where it blurs the phrase on its packaging: Though the PR and marketing move is a nod to a serious issue, KFC announced it with its signature snark.

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

PR Daily

Ask larger regulatory agencies and industry partners to publicly weigh in on your response to align your messaging with industry best practices.

FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations

PR Daily

The company doesn’t allow workers, except for “authorized team members,” Allen said, to bring phones in the FedEx ground facility near the Indianapolis International Airport, where eight people were killed by a former employee.

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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. Are you increasing audio content (podcasts, Clubhouse, etc.)

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

PR Daily

Our employees heard far more anti-Amazon messages from the union, policymakers, and media outlets than they heard from us. Most importantly, reach out to any internal detractors directly to ensure their concerns are being addressed.

How the PR industry has changed in the past 25 years

PR Daily

From starting out working the reception desk to cultivating his own global communications agency, Philip A. He is president and CEO of PAN Communications, an integrated marketing and PR firm with nearly $25 million in revenue, stemming from six straight years of double-digit revenue growth.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Penguins are far from the only animals getting love on the aquarium’s social media feeds. Facebook will also direct users to the informational hub when they search for climate-related terms and are adding labels to “some posts on climate in the U.K.”

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. A majority of respondents said media relations is getting “harder” (53%) or “much harder” (15%). RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. It’s harder to know who is [the] media and who isn’t.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. On the PR agency side, we serve many masters. A dry chronology will bore readers to tears—if they read the piece at all.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

The interview comes the week after a WSJ report alleging that Proctor & Gamble was working with Chinese state-run media on a tool to skirt Apple’s imminent privacy tools. The app is part of the agency’s broader efforts to collect more accurate broadband speed data across the country.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. Marriott International said it is furloughing tens of thousands of its workers, some who will be laid off.

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