6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The best media training sessions train the entire team, starting at the top.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

PR agencies must look inward amid race to counsel brands on climate

PR Daily

So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”. An agency should never mislead their own clients about who they are; it serves no one in the long run,” says Yaverbaum. “In

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? Media contacts aren’t all that. Some even ask for media references!

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Fragmentation of media means fewer eyeballs on each story.

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

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Why These PR Campaigns Received International Accolades at Cannes

5W PR

The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above. McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women.

Nominate your colleagues, team or agency for an ACE Award

PR Daily

The post Nominate your colleagues, team or agency for an ACE Award appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement Internal Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Visual & Video Communications Writing & EditingThere’s still time to show your teammates that their hard work is appreciated. Enter Ragan & PR Daily’s 2018 ACE Awards by Dec.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Maybe the story idea simply isn’t compelling or timely enough to capture media attention.

How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. communications Crenshaw Communications media relations PR Fish Bowl public relations time management new hire employees interns PR

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Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. PR agency questions: To ask or not to ask? Some companies look to an industry standard of budgeting 10 to 12 percent of gross annual income for marketing, including public relations.

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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

However, will newsjacking the Olympics earn you media pickup in Brazil? Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. Respondents from the report Brazilian Media Research 2015: Media consumption habits by the population state that print media is the most trusted source of news, and 50% of respondents are singularly focused while reading print publications.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Media relations isn’t just harder, it’s beginning to sound like a sparring match. The Intersection of Bias, Ethics and PR Stunts in Media Relations.

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Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Many organizations work with PR and marketing agencies to secure social media success.

3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] .

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How and why the ‘mixternal’ comms trend is accelerating

PR Daily

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount. Internal communications has never been more important for brand reputation and external positioning.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Any business can ensure that its pieces are seen by those who matter most: clients, prospects, referral sources, alumni, colleagues, internal staff, and, of course, the media outlets that influence different segments.

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Sausage-making of an Agency Life

The Hoffman Agency

By Avni Gupta, Intern. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Meet the villain of this story: media lists.

Stalwart Interns. Where are they now?

The Stalwart Blog

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. Brianna Bruinsma , Stalwart summer 2013 intern. Interning with a small PR agency allowed me to learn how a PR agency functions and how client relationships are established and maintained.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. The problem is, the work is often led by ad agencies.

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Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. media relationsTechniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Recently, I opened up in an interview with Native Society about my personal experience in the public relations industry -- as well as some of the tenets that my company was founded on. The focus of my agency has always been B2B public relations.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. The social media team for Domino’s Pizza in India shared a video by Dr. Shriram Nene, in which the physician discussed whether food delivery was safe during COVID-19.

Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. One of the worst and most counterproductive things that can happen to an agency team is to be blindsided by something a journalist unearths about a client company.

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How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. A majority of respondents said media relations is getting “harder” (53%) or “much harder” (15%). RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. It’s harder to know who is [the] media and who isn’t.

PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. TALENTED TECH MEDIA RELATIONS PRO. Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat.

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Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. media relations, crisis management, social media, etc.)

What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, External Communications, Chick-fil-A. “I want my agency to offer things I didn’t know I needed.”

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder.

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How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian

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