Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

Konnect Agency

AUGUST 17, 2023

Barbie’s iconic brand aesthetic and logo effortlessly captures a world of imagination, presenting a timeless symbol of creativity and personal expression. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. CURIOSITY.

Agency 146

Agency Pitching Training Meeting 146

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 3- Enterprise Level Support: Understanding the needs of pharmaceutical marketing campaigns is critical to meet stringent deadlines with perfect execution.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. This is a big mistake in the world of B2B tech. Dave Heffernan.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. The platforms where people hang out are more fragmented and the creative competition is steep.

B2B 81

B2B Social Media Company Marketing 81

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. At another, the company, a marketing director found that that a blog I championed was a touchpoint on roughly one-third of the enterprise deals with ASP north of $1 million. Can your agency bring big ideas and execute? 38% they need an easier way to measure ROI. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Chris Lynch: Yeah, that’s right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. It takes a big idea to attract the attention of consumers and get them to buy your product…”. A Big Idea delivered in some agency conference room likely spawned these campaigns. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The other part of the marketing infrastructure story is about metrics.

Marketing 62

Marketing Technology Data System 62

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

AUGUST 24, 2017

Consumer facing applications, like Alexa, are what most people are currently aware of. As this HBR piece showcases , deep enterprise applications are coming to light, as UBS Group AG is now using Alexa to answer questions of for its wealth management clients. AI is changing every industry. Derek Lyons.

Analysis 74

Analysis Marketing Data Enterprise 74

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today.

Ethics 52

Ethics Communications Print Television 52