ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.

Strategy 78

Strategy Brand Branding Product Launch 78

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Bad timing.

Agency 205

Agency Pitching Internal International 205

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. This way, companies can navigate any potentially negative and damaging solutions a lot easier and quicker.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This can give you valuable insights into their strategies, product launches, and media coverage. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. Get started today.

Google 75

Google Publicity Customer Service Web 75

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Interesting Stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release.

Examples 62

Examples Product Launch Data Report 62

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. You have candidates going on websites or getting materials from a company and they say X, Y, and Z. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61

5W PR

MARCH 11, 2020

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

PR Fuel

MAY 17, 2022

It can also help you control how consumers perceive your brand. New product launches. A company rebrand. Updating an old product. Mergers or company acquisitions. Otherwise, consider hiring an experienced press release distribution and writing agency. Then, include your company’s location.

Writing 52

Writing Small Business Product Launch Engineering 52

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales.

Blogging 183

Blogging Comparison eBook Case Study 183

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. With the main deliverables, keep in mind that the more elaborate or time-consuming something is to create the higher the price tag. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52