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What Sustainable And Mission-Driven Branding Means for Consumer Brands

5W PR

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

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Navigating the January Reset with Strategic Public Relations for Food and Beverage Brands

5W PR

If the food and beverage brand incorporates sustainable practices, such as eco-friendly packaging, ethical sourcing, or reduced carbon footprint, emphasize these aspects in the food and beverage public relations messaging. Building a strong presence at the community level contributes to brand authenticity.

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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78
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Effective Marketing Strategies for Fast Food Chains

5W PR

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. So a fun new change in my work world. What did you do?

Report 90
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I am just finishing my term as president of my temple locally.

Ethics 52