ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Communicate regularly.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

SEPTEMBER 8, 2023

These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

MARCH 11, 2020

Meanwhile, that storytelling is created by first coming up with a solid communications plan. Thus, developing a communications plan means focusing the story in question on a particular message, which is most going to connect with the target audience. What is a Communications Plan? How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. If your looking for a team of experts to plan your next event, look no further than Konnect Agency.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. It also allows businesses to position its products or menu items as unique and desirable, setting them apart from the competition. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. The post How PR Influences Lifestyle Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

Landis PR

AUGUST 22, 2022

As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. appeared first on Crenshaw Communications. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 3, 2024

Professionals in this field strategize communication during challenging times to protect the reputation of the client. PR ensures effective communication with these groups to foster positive relationships. Being adept at managing communication during crises or challenging situations.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. Open communication, active listening, and addressing their feedback demonstrate authenticity and build trust that lasts.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

5W PR

SEPTEMBER 13, 2022

Research has also shown that humor can be used to improve the relationship that a company has with its target audience, as most customers tend to prefer doing business with brands that are funny with their marketing and social media communication efforts.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Can you describe a typical engagement with a PR agency? We’re waiting to talk to you.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Open Communication: Establish transparent and open communication channels with your partner.

Brand 52

Brand Branding Reputation Product Launch 52

Victorious PR

JANUARY 27, 2023

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Now is the time to revisit original objectives and make sure communications teams are on target. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Look towards 2018.

Meeting 136

Meeting Software Product Launch Agency 136

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. And at MediaSource , driving big results is what we’re all about. Find opportunity when plans change.

Product Launch 136

Product Launch Storytelling Social Media Video 136