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Are You Being A Leadership Role Model?

Deirdre Breakenridge

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. I believe this to be true, whether you lead an enormous unit, a boutique agency, or a two-person department.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. About Ken Jacobs.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88
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Five Important PR Lessons Agency Pros Have Learned From Their Mentors

Remote PR Jobs

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Delivering a wrong message will result in loss of time, energy and money. Sasha Berson, Comrade Web Agency 3.

Agency 100
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Strategic planning for creative agencies

Wadds Inc.

tool supports business planning for creative agencies. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning and crisis preparedness: A guide for creative agencies.

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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.