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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach. The same can be said for corporate communications. Not so Tesla.

Corporate 308
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Crenshaw Communications Receives Best Boutique Agency Accolade

ImPRessions - Crenshaw Communications

Today, Crenshaw Communications was recognized as a winner of Bulldog Reporter’s Bulldog PR Awards. The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category.

Agency 156
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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications.

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Data project aims to make sense of UK market for public relations

Wadds Inc.

There’s limited realtime data about the health of the UK market for public relations. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. We want to change that. Employment data is a valuable economic indicator.

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The Power of Corporate Communications in the Beauty and Wellness Industry

5W PR

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.