Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In recent years, corporate images have faced more damage from a perceived lack of transparency than anything else.

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Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

The difference between corporate communications and public relations

Muck Rack

The difference between corporate communications and public relations

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Axia PR

Use our step-by-step guide for measuring public relations the right way. Too often, executives and public relations pros want to measure PR without establishing a research baseline. A good framework for measuring public relations and corporate communications begins with objectives.

Earth Day PR: 3 reasons why climate change should be a priority for corporate communications

Agility PR Solutions

Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. Public Relations trends

Corporate cringe — the overlooked problem of poor taste in communications

Doctor Spin

Have you ever been in a situation where you take a step back and look at your company’s communication efforts and you feel that it’s just not very good — without being able to put the finger on exactly why? Corporate communication that is exaggerated to the point of tone-deafness.

Understanding public feeling part 2: Crisis Communications

The Resolution Blog

The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews author and crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years’ experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for […].

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

Digital communication tools have become the superheroes of today’s remote workplace. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), It’s time to scrap the one-way, top-down presentation tools of yore.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Measuring Corporate Reputation: Perception or Performance? Both the Harris Poll Reputation Quotient (RQ) and the Reputation Institute’s Reptrak survey the general public, while the U.S.

Good Corporate Culture Moves Everyone Forward

5W PR

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? Corporate Communications Startup PR

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. RELATED: Showcase your outstanding comms campaigns, events, publications and projects ].

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. It wouldn’t be so annoying if corporate ghosting were ultra-rare, but it seems to happen more today than in years past. There are apparently lots of long vacations in our business, particularly for lucky communications officers in Western Europe.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc. Some of the key statistics include: 76% agree that ‘digital communications is the future of communications’.

Is TikTok just for kids and fun brands or can corporate PR use it?

Stuart Bruce

However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? public relations corporate communications social media Video

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European UnionThe UK has voted to leave the European Union.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

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Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. Communications strategies and vehicles will need to evolve. Public Relations corporate communications PR pr strategy

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Many are adopting new CSR (Corporate Social Responsibility) programs or changing existing campaigns programs to ensure greater relevance to rising generations of customers and partners. When it comes to philanthropy, Americans are a generous bunch.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. We read about it on blogs and industry publications. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

How to breathe fresh life into trite corporate copy

PR Daily

As words vanish, so does the public’s capacity to think. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. They’re safe, but they communicate nothing of significance. One hospice charity was looking to improve its communications. However, its communications were abstract, sanitized and bland. How to break out of corporate Newspeak.

Stakeholders in public relations

Doctor Spin

Stakeholders play a central role in public relations. How to define public relations. publics — groups with key communicative behaviors. Learn more about public relations. Typical stakeholders in PR.

Are Emoji Appropriate in Employee Communications?

Glean.info Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. While employee communications became more important, management, HR and internal communications teams found it difficult to keep tabs on employees’ well-being.

Managing the Challenges of Bad Publicity

Critical Mention

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

Axia PR

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. He founded Axia Public Relations in July 2002.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. … Continue Reading → The post New research on corporate communications in an integrated world appeared first on STUART BRUCE. CIPR corporate communications Crisis Communications PR strategy public relations Research

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Build-O-Rama, Gates Corporation. ENGAGEMENT & COMMUNICATIONS.

How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Different executives have different levels of comfort around public speaking.

The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’re in the business of communications. It’s weird. You would think that we’d be OK with deploying full words. But that’s not how we roll.

How to prepare corporate statements ahead of the Derek Chauvin verdict

PR Daily

As White House aides work on a statement for President Joe Biden to deliver once the verdict in the Derek Chauvin trial is rendered, so, too, are communications and diversity consultants advising the private sector on talking with employees.

Should the Public Relations Report to the CEO or CMO?

Sword and the Script

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels.

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Public Relations Holiday-Checklist

Critical Mention

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Public Relations Holiday-Checklist appeared first on Critical Mention - Media Monitoring.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share.