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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation.

Corporate 195
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence

Agility PR Solutions

In an age where every statement can be amplified across the globe in seconds, and the line between a company’s success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople.

Corporate 113
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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104
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6 tips for navigating corporate communications in a complex world

Agility PR Solutions

This dynamic landscape makes corporate communications more challenging than ever. Companies must carefully balance their public responsibilities with their primary obligation to shareholders.

Corporate 106
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Using generative AI for corporate communications

Presspage

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Particularly in the case of future, embargoed communications this is very important to consider.

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Corporate Communication Trends for 2023

Institute for Public Relations

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications and contributions from science and practice was conducted throughout 2022.

Corporate 105