Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

Importance of Corporate Communications


While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. There are several factors for this widened view of corporate communications in today’s world, and many of them help to explain why it has risen sharply in importance.


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Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Axia PR

Use our step-by-step guide for measuring public relations the right way. Too often, executives and public relations pros want to measure PR without establishing a research baseline. A good framework for measuring public relations and corporate communications begins with objectives.

The difference between corporate communications and public relations

Muck Rack

The difference between corporate communications and public relations

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

Digital communication tools have become the superheroes of today’s remote workplace. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), It’s time to scrap the one-way, top-down presentation tools of yore.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. .

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams. public relations measurement & analyticsThere’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Measuring Corporate Reputation: Perception or Performance? Both the Harris Poll Reputation Quotient (RQ) and the Reputation Institute’s Reptrak survey the general public, while the U.S.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate cringe — the overlooked problem of poor taste in communications

Doctor Spin

Have you ever been in a situation where you take a step back and look at your company’s communication efforts and you feel that it’s just not very good — without being able to put the finger on exactly why? Plus, as a communication professional yourself, you might just have contributed to whatever it is that’s now rubbing you the wrong way. But in corporate communications, we seem to have shun the idea of great taste in communication completely.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. It wouldn’t be so annoying if corporate ghosting were ultra-rare, but it seems to happen more today than in years past. There are apparently lots of long vacations in our business, particularly for lucky communications officers in Western Europe.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc. Some of the key statistics include: 76% agree that ‘digital communications is the future of communications’.

5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed. RELATED: Showcase your outstanding comms campaigns, events, publications and projects ].

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. If complainants can make reports anonymously to an outside firm, it allows for more objective reporting and the chance to correct wrongdoing without public exposure.

Stakeholders in public relations

Doctor Spin

Stakeholders play a central role in public relations. How to define public relations. publics — groups with key communicative behaviors. Learn more about public relations. Typical stakeholders in PR.

Are Emoji Appropriate in Employee Communications? Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. While employee communications became more important, management, HR and internal communications teams found it difficult to keep tabs on employees’ well-being.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European UnionThe UK has voted to leave the European Union.

Is TikTok just for kids and fun brands or can corporate PR use it?

Stuart Bruce

However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations corporate communications social media VideoTikTok’s meteoric rise has accelerated during the lockdown.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software. The post Corporate communicators struggling with internal measurement—here are the obstacles appeared first on Agility PR Solutions. Public Relations measurement

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

Axia PR

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. He founded Axia Public Relations in July 2002.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Many are adopting new CSR (Corporate Social Responsibility) programs or changing existing campaigns programs to ensure greater relevance to rising generations of customers and partners. When it comes to philanthropy, Americans are a generous bunch.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. We read about it on blogs and industry publications. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’re in the business of communications. It’s weird. You would think that we’d be OK with deploying full words. But that’s not how we roll.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. Yet, in all of this, there is a great opportunity for corporations to reaffirm their purpose, lean in to affect change to address systemic racism and show their commitment to their people. The good news is early indications show some corporations are stepping up.

Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote Blog supports the “Get out the Vote” campaigns and urges all PR professionals to join the effort in communicating with their workforces and communities – especially in the last week before elections. Photo by Element5 Digital on Unsplash.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. … Continue Reading → The post New research on corporate communications in an integrated world appeared first on STUART BRUCE. CIPR corporate communications Crisis Communications PR strategy public relations Research

How to breathe fresh life into trite corporate copy

PR Daily

As words vanish, so does the public’s capacity to think. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. They’re safe, but they communicate nothing of significance. One hospice charity was looking to improve its communications. However, its communications were abstract, sanitized and bland. How to break out of corporate Newspeak.

Public Relations Holiday-Checklist

Critical Mention

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Public Relations Holiday-Checklist appeared first on Critical Mention - Media Monitoring.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on. Business Communications Agency Crisis PR Insights Public Relations Ronn Torossian Strategy

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. Not only did the demonstration garner a front page story in the New York Times , but a mere three days later, American newspapers were reporting that women were smoking in the public squares in several major cities, including Boston and San Francisco.

PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. Consider the Davos meeting of 50 CEOs around the world to tackle practical things they can do reduce emissions; or Levi’s SVP and chief communications officer, who spoke of the company’s work organizing over 200 businesses in efforts against gun violence. Communications strategies and vehicles will need to evolve.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. In a corporate environment, it can be tough to remember that the audience is the “end user” of what you’ve written. Using "corporate" verbs. Good communicators know the importance of “starting with the why.”

5 Things to Know About Corporate Communications


The world of communication is constantly evolving, thanks to ever-more innovative technology. Today, people have more than one way to communicate with their friends, family, and even colleagues. Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

Six PR standards for using quotes in corporate communications and media relations

Axia PR

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. At Axia Public Relations, we follow the “ Associated Press Stylebook’s ” quote attribution policies.