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A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

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Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Get both teams to work together to set and achieve goals. Transitioning from the PR proposal to the working plan often includes a review of goals and objectives. Fuzzy goals.

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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. No measure of success.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when.

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4 Tips For Brand Marketers: Let The 2020 Planning Begin!

MaccaPR

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Or is it just the brand – Walgreens?

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. PR Tech Briefing]. What does it do?

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. Here are some fundamentals that will guide you in crafting a winning PR program.

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