Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Influencer marketing can be successful when brands chose to work with influencers to create authentic partnerships.

Instagram 62

Instagram Marketing Social Media Comparison 62

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more.

Fashion 75

Fashion Comparison Instagram Social Media 75

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Sword and the Script

JANUARY 7, 2020

Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name.

Tools 83

Tools Comparison Media System 83

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Comparisons between solution types. Start with the audience.

B2B 174

B2B Company Marketing SEO 174

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. Earned media placements are usually at the top of a client’s wish list. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Social media evaluation. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Cision

SEPTEMBER 23, 2015

I often get asked about how to measure PR and what should be expected from PR in the form of results, especially when we meet with startups or brands who have been burned by a PR agency due to poor communication and reporting. Media coverage opportunities secured and completed. Social media following and engagement.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MAY 8, 2018

2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6% This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% B2B marketers say they spend 9.3%

Survey 62

Survey B2B Marketing Mobile 62

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Marketing Analyst.

Comparison 94

Comparison Measurement Engineering Blogging 94

Shift Communications

MARCH 13, 2015

If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Other insights in this section include follower trends (you can see if there was a particular spike in follower growth at a certain time) as well as a comparison to similar competitor pages. Amanda Grinavich.

Analytics 60

Analytics LinkedIn How To Comparison 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Brand social activity into site content in real-time.

Tools 136

Tools Publicity SEO Measurement 136

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. The impact? But now, it is non-negotiable.

Consumer 59

Consumer Retail Community Mobile 59

Shift Communications

OCTOBER 28, 2015

Certainly, almost every social media influence tool uses Twitter as its database of record for influence calculation, and barring significant changes to Twitter’s data APIs, that’s unlikely to change soon. Looking Ahead: What It Means for Marketing and PR. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. Is this the start of a new business model for PR agencies and consultants?

Software 85

Software Internal International Pitching 85

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 20% social media. 23% say social media. 25% product or service comparisons.

B2B 64

B2B Report Marketing Survey 64

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison.

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Studies show that people share things on social media simply because they feel it will make them look cool.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Just as we have in the past, we analyzed the median engagement rates and activity levels for these brands on Instagram, Facebook, and Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

MAY 14, 2019

One of the things I like about the dashboard is the social engagement metrics tile. If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

AUGUST 30, 2015

There are many reasons companies move to change their brand name or graphic identity. Invariably the decision to tinker with a brand identity rests on how the brand is perceived in the marketplace, and whether a refresh will enhance esteem and business. Invariably, sudden brand changes, (i.e., Google, Inc. Google, Inc.

Twitter 28

Twitter Google Financial Comparison 28

Communications Conversations

OCTOBER 18, 2016

EVP at one of the biggest agencies in town. Another former client, Kiersten is everything an agency exec should be. And, from what I can tell, she’s exactly the kind of person you want running a small agency devoted to clients like Andersen Windows & Doors. Utterly amazing. Thoughtful. Empowering.

Agency 60

Agency Groups Public Affairs B2B 60

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR.

Marketing 87

Marketing Communications Video Reputation 87

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand use it? A Brand That Dominates on Tumblr. To generate new audiences.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161