Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Right where it counts! What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

5W PR

JANUARY 3, 2024

The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels. Social media shoppable posts Platforms like Instagram , Facebook, and Pinterest allow brands to tag products in their posts, enabling users to explore and purchase items without leaving the app.

Brand 78

Brand Branding Mobile Pinterest 78

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

MARCH 10, 2023

Social media platforms Finally, non-alcoholic beverage brands can leverage social media platforms such as Instagram and Pinterest to promote their products. Patricks Day appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Pinterest Consumer Creativity 88

5W PR

JULY 19, 2023

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. It also builds trust and social proof, influencing the purchasing decisions of others. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Flack's Revenge

SEPTEMBER 3, 2014

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). Agencies are too expensive. Leave it to the pros: hire a person, team or agency that has PR experience in your field.

Skype 266

Skype Agency Pinterest Social Media 266

5W PR

JULY 14, 2023

Digital platforms These days, social media and online platforms are essential for reaching and engaging with potential customers. Brands should establish a strong presence on social media platforms such as Instagram, Pinterest, or TikTok.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?

Blogging 60

Blogging Pinterest Mobile Creativity 60

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts. What about Short-Form platforms?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

5W PR

DECEMBER 9, 2018

Work with an Agency. To make sure that they’re set up for success, modern companies need the support of a PR agency. Identify Preferred Media Outlets. A professional agency should be able to help most companies understand which channels are best for them when they’re looking for a medium to support their PR efforts.

Strategy 68

Strategy Company Pinterest Agency 68

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Smaller newsrooms are covering a far wider reach of topics. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

MAY 21, 2015

Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. If there’s an expectation for real-time social media updates, that should be factored in, too. Press Trips & FAMs. Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Just mentioning it on social media isn’t enough.

Brand 100

Brand Branding Community Wikipedia 100

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Brand 111

Brand Branding LinkedIn Instagram 111

Scott Public Relations

JANUARY 24, 2019

Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your social media and PR strategies to take full advantage of this opportunity. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

Insurance 55

Insurance Insurance Healthcare Publicity 55

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! Your blog is your community. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Your content can be done any way you like; blogs, guest posts, podcasts, or a vlog on your favourite YouTube channel.

Case Study 54

Case Study Interviews Study Social Media 54

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

DECEMBER 13, 2018

Textual material such as blogs, quick posts, and press releases work well for timely purposes, while the production effort required nudges video towards the relevant category. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Your content can be done any way you like; blogs, guest posts, podcasts, or a vlog on your favourite YouTube channel.

Case Study 48

Case Study Interviews Study Social Media 48

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40