Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Frederik Vincx

JULY 17, 2023

These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication. There’s not enough staff to make residents feel at home.

Software 78

Software System Training Enterprise 78

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. This type of creative, highly effective activity makes a splash. Is it humorous? Down-to-earth? Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

AUGUST 24, 2017

As this HBR piece showcases , deep enterprise applications are coming to light, as UBS Group AG is now using Alexa to answer questions of for its wealth management clients. We’ve talked on our blog before about the role of data, the need to embrace automation and the role people can play in the future. AI is changing every industry.

Analysis 74

Analysis Marketing Data Enterprise 74

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Objectives. If you don’t know where you’re going, you’ll never know when you’ve arrived. Leslie Clavin.

Company 60

Company Analysis Healthcare Product Launch 60

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Some of our best clients are inbound marketing champions within an enterprise. It is normal.

Enterprise 46

Enterprise Agency Creativity Print 46

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Tech industry. Traffic & Conversion Summit. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. And if you are spending money on content marketing, the business will look for a justification at some point in time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. During those two experiences, I saw the power of paid social.

B2B 82

B2B Social Media Company Marketing 82

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Dave Heffernan. Senior Account Manager.

B2B 60

B2B Enterprise Resources Retail 60

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. But, what makes a business grow from a startup to an enterprise success story? For even more marketing best practices and tips, subscribe to our blog.

Company 66

Company Marketing Leadership Enterprise 66

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Or WordPress.com – the WYSIWYG blogging builder?

Marketing 63

Marketing Technology Data System 63

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. adding in a touch of creativity; and. Image from blog post: Cast this Magic Spell for Crystal Clear Internal Comms Copy.

Employee 103

Employee Communications Internal International 103

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Retain an agency partner to assist? What’s a digital content strategy? This is a hard question to answer in 2015. Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today.

Ethics 52

Ethics Communications Print Television 52