5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. The answer lies in understanding the evolved traveler. Clarity, speed, and secure payment options are non-negotiable.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

NOVEMBER 2, 2022

Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. A centralized platform that can handle customer queries can make management of social media platforms easier.

Consumer 78

Consumer Print Social Media Advertising 78

Ronn Torossian

NOVEMBER 27, 2018

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumer 218

Consumer Small Business Blogging Agency 218

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media: Labor-Intensive, Hard To Scale.

Media 186

Media Study Agency Consumer 186

5W PR

NOVEMBER 7, 2022

Giving customers special mentions on social media platforms also helps to show them how much a business appreciates them. A customer can also be chosen as ‘customer of the month’ on social media or the website of a business. A customer can be selected as the ‘Customer of the month’ on the website or social media platform of a business.

Consumer 88

Consumer Customer Service Social Media Brand 88

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Setting things up correctly at the start is key. Setting things up correctly at the start is key.

Agency 64

Agency Technology Meeting Software 64

Ronn Torossian

APRIL 29, 2019

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on.

Consumer 170

Consumer Marketing Blogging Brand 170

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Might need to rethink this.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Social Media Platforms.

Consumer 88

Consumer Mobile Print Small Business 88

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling? A new approach.

Media 243

Media Analysis Measurement Advertising 243

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. Popular social media sites report high percentages in all categories because of the frequency of visits. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling? A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. UGC also helps create a sense of community and authenticity around the brand.

Social Media 88

Social Media Media Education Survey 88

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Brand Branding Consumer 52

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers.

Social Media 88

Social Media Strategy Publicity Media 88

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. It’s all about nurturing a positive brand image through the art of earned media. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. We’ll need to tell a data led story that engages consumers at an emotional level.

Pitching 79

Pitching Agency Creativity Guidelines 79

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195