Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

Big Data 120

Big Data Analysis Data Corporate 120

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past.

Big Data 60

Big Data Data Technology Creativity 60

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Zach Burrus. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Ever AI offers best-in-class face recognition technology. Offleash will represent Canonical’s cloud and IoT business units in North America.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Shift Communications

APRIL 29, 2015

Expect to see more of this, as data licensing and ad revenue are their only two income streams. First, the purchase of TellApart means Twitter is bolstering its own advertising technology with predictive ad analytics. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Wall Street Journal technology titan? embezzlement.

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Vice President, Marketing Technology. This is an interesting question because Tom’s right. I wouldn’t bet on that day coming any time soon.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

AUGUST 19, 2017

Last on the list of attributes was using big data and analytics to formulate strategy.”. Many of the things she says will be important are related to technology – CTO, innovation, AI, and data for example. Can your agency bring big ideas and execute? No doubt marketing leaders need to build a strong team.

Leadership 62

Leadership Study Analytics Survey 62

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Vice President, Marketing Technology. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data.

Twitter 60

Twitter Social Media Big Data Sports 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

NOVEMBER 23, 2016

Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. We find that there are a lot of technology companies whose financial years run by calendar years or the traditional April – March financial year. What do they read?

Big Data 63

Big Data Financial Data Fashion 63

NewsWhip

JULY 29, 2021

Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. I know a lot of agencies say that, but that’s a real commitment of ours and part of the north star that we align to. Brian Mossop: Yeah, absolutely. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Vice President, Marketing Technology. That is the essence of cognition.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

APRIL 21, 2015

Tools and access and being democratized across the business like never before, and it’s washing data over everyone. Geoffrey Moore himself, the creator of Crossing the Chasm, spoke about this being the year for Big Data in his talk at Strata 2014 about one year ago. The data is coming – are you ready? Derek Lyons.

Data 60

Data B2B Big Data Marketing 60

Sword and the Script

JUNE 3, 2017

It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. Perhaps we are watching as Web 2.0 Talk to Us!

Web 70

Web Content Marketing Technology Creativity 70

Shift Communications

APRIL 28, 2015

Data is the way to determine what works, what spreads, what stories will be shared and in what ways. BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Account Manager, Marketing Technology.

Data 60

Data Analytics Viral Big Data 60

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52