Agency Big Data Creativity Technology 
Wildfire
AUGUST 6, 2018
A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions. 2) Streamlined permissions.
5W PR
SEPTEMBER 9, 2018
These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past.
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Critical Mention
SEPTEMBER 9, 2018
The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Internationally Renowned Marketing Expert.
Shift Communications
FEBRUARY 19, 2015
Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? The creative process can’t be automated or scaled well – again, a function of dealing with humans. Vice President, Marketing Technology.
Sword and the Script
AUGUST 19, 2017
Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Last on the list of attributes was using big data and analytics to formulate strategy.”. Can your agency bring big ideas and execute? ” Hear! Talk to Us!
Marketwired
FEBRUARY 16, 2016
#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.
5W PR
JUNE 6, 2022
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.
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