Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 133

Survey Communications Measurement Internal 133

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Whether it’s media relations or developing social strategies, we help them drive powerful connections between themselves and the greater good. We give a s**t. Volunteering.

Corporate 60

Corporate Employee Community Banking 60

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 131

Twitter Survey Journalism Social Media 131

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. ThreatPost. CyberSecurity Dive.

Enterprise 296

Enterprise Trends Journalism Resources 296

Stephen Waddington

MAY 3, 2022

The boundaries between these different ideologies are blurred but nonetheless they provide a useful framework for understanding public relations practice and its application as either a management or tactical function within organisations. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. Can Your Company Afford a PR Agency?

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The text was stiff and corporate. The headlines were lame.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. On donations?

Measurement 119

Measurement Communications Survey Web 119

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Blogging 80

Blogging Publicity Marketing Survey 80

Landis PR

NOVEMBER 29, 2021

More traditional practice areas, however, found value in a strategic public relations effort. Astute firms with a more corporate client base and practice areas realized that PR was a much more subtle approach to developing new clients. With that philosophy in hand, law firms typically are good clients for PR agencies.

Advertising 52

Advertising Advertising Leadership Reputation 52

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 146

Publicity Newspapers Journalism Energy 146

Bianchi Biz Blog

NOVEMBER 11, 2021

Here are some key points those top-brand executives made: The average time someone spends on your social post is less than one second, while the average time someone spends reading an article in a trusted publication is more than 90 seconds. The post Earned Media: Is it worth all the trouble? Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is about who you know. Not really, or at least not entirely.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media. Talk to Us !

B2B 86

B2B Media Survey Advertising 86

Critical Mention

OCTOBER 8, 2017

After nearly tripling the amount of online news available in its platform, Critical Mention now aggregates, on average, more than 71 million articles per month from more than 1.2 Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. million online sources.

Internal 60

Internal International Television Radio 60

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Get in touch with us today to find out how we could support you with your Public Relations. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 6: Content marketing replaces media relations.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Shift Communications

MAY 21, 2018

million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Getting media coverage is more competitive than ever. Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”.

Study 61

Study Survey B2B Advertising 61

5W PR

APRIL 13, 2020

In fact, when it comes to having a bylined article, it should never be a one-time thing that a person does and then forgets about it. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Landis PR

JANUARY 30, 2024

Most well-run marketing and public relations functions start evaluating from the beginning, quantifying aspects like article sentiment and contributor voices. Alignment between these functions becomes especially crucial when discussing metrics and evaluation.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

SEPTEMBER 3, 2016

Below you’ll find three articles I’ve vetted and selected some points to highlight. Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. Mr. Walker has two more lessons worth reading in the full article.

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 70

Software Tools Pitching Media Relations 70

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. First, we start with. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. This article will describe its main features and give examples of how it guides decision making today. Certainly at a standard to drive corporate decision making – not just comms.”

Media 88

Media Data Reddit Crisis 88