Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). DIY Buyers tap Self Serve Info.

B2B 120

B2B Media Relations Media Social Media 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Monitor media and seek out speaking opportunities for clients as “thought leaders”.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. big, little, agency, in-house)?

Software 146

Software Agency Pitching Analytics 146

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Who is reading this potential article, would it be interesting to them?

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range.

Report 101

Report Automotive Media Local 101

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. quarterly website visitors driven by their media coverage. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 130

Survey Communications Measurement Internal 130

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

Enterprise 307

Enterprise Analytics Media Analysis 307

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

ImPRessions - Crenshaw Communications

JULY 28, 2023

Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience. Many get updates and insights from podcasts, guest articles in mainstream business publications like Forbes and Inc., and LinkedIn. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Find a home”.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. For any non-marketers out there, paid media is when you pay to place an article with a particular website.

Media 169

Media Pitching Agency Guidelines 169

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. For example, some vendors evaluate an article wholistically, while others will evaluate it line by line which provides a more granular score. and 14% in APAC said the same.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

Prohibition

MAY 13, 2022

Having this remain a focus will guide a PR strategy, be tailored to your business and ultimately, aid in securing media coverage. You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. Setting targets.

Print 112

Print Trends Agency Brand 112

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Landis PR

JUNE 6, 2022

Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Relevant Articles: What Makes Your News a Good Story? What is media relations in public relations? Five Pro Media Relations Tips.

Pitching 105

Pitching Media Relations Journalism Report 105

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 128

Twitter Survey Journalism Social Media 128

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Like any relationship, do not rush as you may get burned.

Technology 100

Technology Publicity Pitching Trade Shows 100

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Burrelles Fresh Ideas

DECEMBER 19, 2023

As the year comes to a close, there is no greater delight than extending our warmest season’s greetings and best wishes to you. May your holidays and the upcoming New Year be brimming with joy and fulfillment. The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 105

Radio Analysis Agency Communications 105